Date/Time
Date(s) - 16/09/2020
1:00 pm - 3:00 pm
Summary:
The way we write needs to change. Our audiences’ attention spans are getting shorter, and we are more easily distracted. In the Middle East, press releases are still revered, but we need to make sure they work for the web and are still engaging in today’s image/video led online world. This online PRCA session will help you to optimise your written content to work online.
Attendees will:
- Gain an understanding of how reading patterns change online
- Learn how writing contributes to the website’s position in Google rankings, and how to improve this through SEO
- Be able to develop key messages and news into written content that works across online platforms
- Review best practice for online writing
Who should attend
This course is aimed at PR practitioners with limited writing experience who want to develop their writing skills to ensure they are effective in a digital world.
What attendees will learn
- How a traditional press release varies from a Social Media News Release (SMNR)
- What types of content are the most effective online
- Key words/phrases and sentence structures to attract the audience and keep them engaged
- The importance of the ‘golden triangle’
- How the written content can influence SEO (Google rankings)
Materials
Attendees will receive the comprehensive course presentation.
About the trainer – Samantha Dancy
As an established social media and corporate communications consultant who has been in Dubai for 15 years, Sam has worked across a range of consumer and corporate brands, both in-house and within agencies.
Sam is an experienced trainer in PR, written & spoken communication, crisis communications and social media. A keen social media advocate and an endorsed travel blogger, she recognises the value of compelling, engaging content.
Bookings
Bookings are closed for this event.
