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Silent Influencers 2017 will see the return and rise of silent influencers. A set of high net worth individuals or authorities, who among their peers, will be able to create far reaching awareness for your brand purely through word-of-mouth recommendations. Embrace Video With the growth of engagement via smartphones comes an increased focus on real-time, […]
By Claire Walker, CEO and founder, Firefly Communications You’ll be searching for a needle in a haystack if you want to identify any business executive who can make the time to write their own content (though, more often than not, the ideas are still theirs!). An ongoing stream of relevant and timely content is critical […]
Whether you call it PR, communications, content services, whether you are a freelancer, boutique agency or multinational, the industry around us will change faster than ever before next year. We are seeing a unique dichotomy building within the role of PR and communications professionals demanding real versatility. With a rapidly changing media scene across the […]
Wow! What a year 2016 was… some people are calling it the worse year in recent memory (although I suppose that mainly depends on which side of the political fence you sit), but the long list of celebrity deaths, economic turmoil, hacking controversies, acts of terror and natural disasters were enough to make us all […]
We are delighted to announce the full shortlist for the PRCA MENA Awards: Campaign Categories: B2C Campaign Sponsored by HAVOC Creative Golin MENA Baby shop-Moment of a lifetime H&K Strategies Lenovo- #HelloMoto Matrix The London Sleep Centre Dubai gives media sleepless nights and its solution too! Q Communications Atkins Diet: Challenging Brand Perceptions in the UAE […]
PRCA MENA is pleased to announce that MCG Associates will be the headline sponsors of the inaugural PRCA MENA Awards. MCG Associates is an international talent consultancy with offices in Dubai, London and Hong Kong. The agency specialises in the marketing, digital and communications sectors and its services include recruitment, executive search, training, pitch brokerage and […]
2017 will be the year of consolidation in terms of communications, customer-centricity and capital expenditures. My topline predictions for the regional communications industry for 2017 are as under: Doing less but doing it well Consultancies will increasingly be faced with the rather rare situation of having to concentrate their efforts on conceptualizing and executing fewer […]
2016 will perhaps be remembered as the year of the unexpected – political, economic, even sports… we have learned that the only thing that you can anticipate is that things will evolve and shift over the next 12 months. With 2017 bringing in more change, what are a few of the trends that we are […]
The Greek philosopher Socrates once quoted: “The secret of change is to focus all your energy, not fighting the old, but on building the new”. This is a sentiment that applies to our rapidly changing industry which has had to evolve and adapt so much over the past few years with the rise of social […]
The blurring lines between marketing, PR and social media, which have characterised the communications business over the past 12 months, look set to shape the outlook for 2017. Companies have a larger-than-ever mix of earned, paid and owned media channels at their disposal and our responsibility as communications professionals is to comprehensively advise clients and […]
