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This Ramadan, GCC consumers had different priorities and motives when choosing between CPG brands. In fact, Talkwalker and YouGov MENA have partnered to survey GCC consumers and found that 66% consider ‘price’ as the primary factor when choosing between brands. Price-consciousness appears to be directly affecting consumers’ buying behavior. Are brands listening? Talkwalker’s new report, […]
Dubai, United Arab Emirates, 10th May 2022: Brazen MENA, six-times winner of Small PR Consultancy of the year, has bolstered its team with the promotion of Alexia Lawrence-Jones to Director and Khyati Megchiani to Account Manager. Alexia Lawrence-Jones, previously Client Services Director, will now head up the day-day running of the agency in her newly […]
Dubai, UAE – May 10th 2022: Acer Middle East has appointed Gambit Communications for both its Public Relations and Social Media remits in the region, following a multiple-agency tender. Acer has tasked the Dubai-born independent communications agency with managing its communications in the region and reinforcing its brand commitment to enable a world where hardware, […]
Strategic Communications Institute to Be Headquartered in Saudi Arabia APCO Worldwide today launched the APCO Institute, a new educational resource for training and development programs designed to enhance the skills and knowledge of professional communicators and those interested in entering the profession. Set for a global rollout, the APCO Institute will be headquartered in the […]
The PRCA Global Ethics Council has published its 2022 Annual Perspective, featuring insight from 30 global leaders, exploring the ethical challenges when engaging in the Metaverse, NFTs, Artificial Intelligence (AI), and other new technology. The Annual Perspective aims to spark a global conversation on PR’s role in helping clients and organisations navigate the ethical risks […]
Monika Fourneaux-Ceskova MPRCA has been appointed as the new Head of EMEA. She succeeds PRCA MENA General Manager Hayley Clements MPRCA who leaves the association after a successful two-year period, during which the PRCA expanded significantly across the Middle East. Monika’s new role incorporates management of MENA, as well as Europe and Africa, reflecting PRCA’s […]
For most of the working force, a major part of their lives is spent at workplaces. This means that having a fulfilling job is essential for everyone’s general and mental well-being. A state of well-being where an individual recognizes his abilities, can cope with normal stress, and work productively to contribute to the organization and […]
COMPANY PROFILE Coffee Communications, is a Dubai based strategic brand consultancy and communications agency offering 360 degrees bespoke, innovative and integrated solutions for brands across fashion, beauty, hospitality and lifestyle. Their broad range of services include strategic consultancy, communications strategy, social media and digital strategy, events, guest list management, production and content creation. Brewing big […]
Shamal Communications to provide an opportunity for international brands to expand in the dynamic Gulf region Enterie is now present in over 80 markets, including the US, Europe, Middle East and Africa Dubai, United Arab Emirates, 13 April 2022: Shamal Communications, an independent, full-service public relations consultancy based in Dubai, has joined Enterie, a leading international […]
– The all-new Golf R has 235 kW / 320 HP making it capable of accelerating to 100km/h in a mere 4.8 seconds – Outstanding agility: 4MOTION all-wheel drive with R Performance Torque Vectoring, high-performance brake system – An optional Performance Package is available equipped with 19-inch Estoril style alloy wheels, progressive variable-ratio steering, and […]
