Entries by prcaadmin

Account Director – Atteline

Position Title: Account Director Position Summary: Atteline, a PR agency in Dubai, is seeking an Account Director to oversee the running of specific client portfolios, supporting the team to develop and implement strategic and effective PR plans to increase brand recognition of clients. Additionally, the Account Director will support the Managing Directors in managing teams, […]

Why Mental Health Awareness in the Workplace is an Important Issue

By Hilmarie Hutchison, CEO, Matrix Public Relations Mental health issues have a significant impact on employees’ productivity, their ability to learn and progress, and their overall wellbeing. Thankfully, the importance of mental health awareness in the workplace has increased during the past few years. With the spread of COVID19, the number of people saying that […]

PRCA seeks PR academics for new International Student Advisory Group

LONDON, 25th October, 2021 The world’s largest professional PR Association is inviting applications from PR and communications academics around the world interested in joining its new International Student Advisory Group. The International Student Advisory Group will inform the global strategy and development of the PRCA’s International Partner University Programme. The programme has been a staple […]

B2B Content Marketing Budgets are on the Rise: Get Involved!

By Eleanor Slinger, Regional director for New Statesman Media Group Good B2B content educates the audience in a way that social media posts and press releases simply can’t. Good content helps customers make more intelligent, more informed purchasing decisions. You can amplify content and improve website SEO by aligning yourself with a tier-one media partner, […]

Team Singapore declared ICCO Next-Gen PR World Cup Champions

Mutant Communications’ Heather Seet and Victoria Brown have today won Gold at ICCO’s inaugural Next Generation PR Word Cup. The UK’s Elliot Payne and Sophie Webster won Silver, and France’s Maria Da Silva and Vasileios Vrakas claimed Bronze. Representing PRCA Asia Pacific as Team Singapore, Heather and Victoria competed against 10 national teams, between 13-20th […]

The Hybrid Work Model: A Hype or The New Norm?

By Hanine El Massri, Account Manager at Atteline and PRCA NextGen Arabia Group Committee Member   As the Coronavirus pandemic and the way of life surrounding it changes yet again, many companies begin returning to in-office work after a year and a half of remote operations. However, will switching back to normal office hours ever […]

LETTERS FROM THE DESK – Yousef Batter

Open Letters – From the desk of Yousef Batter Senior Account Manager at Hill+Knowlton Strategies, and NextGen Committee Member 14 October 2021 Dear 22-year-old Yousef, As you leave college, a bright-eyed graduate and with a bagful of dreams, future Yousef is dying to reassure you that you can do this. There’s more to life than […]