Deliberate or Unconscious Bias is holding women back and here’s how to level the playing field – Ananda Shakespeare

“Get the PR girl to write up the press release,” he said, indicating the task be assigned to a woman with decades of experience. Probably everybody in the PR sector has heard such a request uttered during their career. I know I have.…

Four Ways to elevate women’s voices and make the PR industry a level playing field – Nitin Mantri

Just two years into the new decade and the world has seen an astounding number of breakthroughs in science and technology. Shared knowledge resulted in the fastest development and rollout of the Covid-19 vaccine; WHO approved the world’s first…

Whether deliberate or unconscious, bias makes it difficult for women to move ahead. Knowing that bias exists isn’t enough, so what action is needed to level the playing field? – Natasha Hatherall – Shawe

Education then action is key to breaking the bias Nothing can beat bias except education that destroys ignorance and to this end, it is important to recognise the leaps and bounds we have made within society around gender bias, mainly regarding…

Entrepreneurship and the importance of building a support system Words by Aakanksha Tangri, Founder of Re:Set

Entrepreneurship and the importance of building a support system Words by Aakanksha Tangri, Founder of Re:Set   Entrepreneurship is often a lonely journey — one filled with the highest of highs and the lowest of lows. You tend to…

LETTERS FROM THE DESK – Natasha Baker

Open Letters – From the desk of Natasha Baker Associate Account Director at Ogilvy, and NextGen Committee Member   12 December 2021   Dear Natasha, After four years of studying, you have graduated and secured your…

PRCA Pulse by By Rosa Bullock, PRCA MENA Member, Founder of SOCIATE

Why does company culture matter? “Culture eats strategy for breakfast”.  There are wise words from Peter Drucker, considered the father of modern management. Drucker places more importance on a company’s culture than on its strategy.…

PRCA Pulse by Bianca Riley, PRCA MENA NextGen Chair, Director at Atteline

Bringing Wellbeing into the Workplace: A 4-step guide to boost morale  In a world where mental health and personal wellbeing is at the crux of the conversation, it's important to look at how companies can keep employees comfortable, happy…

PRCA Pulse by Reem Masswadeh, PRCA MENA Member​, Head of Communications The PR Academy ​

What I learnt from years of mentoring young talents in the PR industry  Very early on in my career, I had understood the importance of continuous learning and accredited qualifications. When I started my career as a young graduate back in…

LETTERS FROM THE DESK – Mai Elsayed

Open Letters – From the desk of Mai Elsayed PR Manager at Seven Media, and NextGen Committee Member My dearest Mai, I am an older version of yourself, writing you a letter from the future – the year 2021. You are a 26-year-old PR Manager,…

PRCA Pulse by Alex Malouf, PRCA MENA Board Member, Corporate Communications Director MEA at Schneider Electric

When the media is gone, what’s your plan B? Whoever is in charge of bringing more media investments to Dubai, may luck be on their side. It’s drier out there than a summer spent in the Sahara. The media is suffering. I’ve had some brilliant…

Why Mental Health Awareness in the Workplace is an Important Issue

By Hilmarie Hutchison, CEO, Matrix Public Relations Mental health issues have a significant impact on employees’ productivity, their ability to learn and progress, and their overall wellbeing. Thankfully, the importance of mental health…

B2B Content Marketing Budgets are on the Rise: Get Involved!

By Eleanor Slinger, Regional director for New Statesman Media Group Good B2B content educates the audience in a way that social media posts and press releases simply can't. Good content helps customers make more intelligent, more informed…