Strategic Shifts: PRCA MENA’s Projections for 2024 in AI, Industry Influence, and Online Communication

Dear friends and colleagues What will 2024 bring? As we finalise projects and prepare our next strategies, I am struck by some of the valuable exchanges we’ve had within our PRCA MENA community about where we are and what is coming next: Navigating…
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Beyond The Resume: Redefining PR Success In 2024

In an industry marked by constant change, insights from classrooms and neatly listed credentials on a resume only scratch the surface of a PR professional's capabilities. Beyond formal qualifications are skills that truly define success in this…
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The Work Crowd CEO, Alice Weightman’s Key Takeaways from the PRCA MENA Event 2023 in Riyadh

I was invited by the PRCA MENA to attend their first conference and awards in The Kingdom of Saudi Arabia and present an award for the best Digital professional of the Year 2023. The overwhelming feeling, I got from the day was a real entrepreneurial…
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From Classroom to Office – Stepping into PR

Just like many high school graduates, I was pretty clueless about what career path to take. It took me months of confusion, chats with career advisors, and reading tons of articles to finally settle on marketing. I mean, marketing sounded all…
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Bridging the Generational Gap: Millennials and Gen Z Reshaping Work Culture

While millennials continue to rise through the ranks, a new generation, Gen Z, has entered the workforce. With both generations possessing different characteristics and expectations, there is a constant comparison between the two. As one of…
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Interview Feature – Faris Aljameel One Group Vice Chairman

One Group: Saudi PR - Where Excellence Meets Innovation Faris Aljameel, Vice Chairman of One Group, a prominent PRCA MENA partner and Headline sponsor of the upcoming PRCA MENA Conference and Digital Awards, sheds light on the company's commitment…
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‘Creativity – transform your capability’ be more strategic, be smarter using Chat GPT

New tools like Chat GPT make doing creativity easier but means you have to be smarter about how to manage and deliver your creative potential to gain a competitive edge. Discover why you need to be creatively smarter even though new tools like…
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What PR Pros need to know about working with startups

You’re just part of the orchestra   As many PR professionals will attest, the type of client you work for can completely change your approach to PR. The most successful clients become engaged partners who collaborate to get the best results.…
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Top tips for PR professionals starting their careers

Starting a new career – whether you’ve just graduated from university or are having a career change – can be very daunting. You’re entering a whole different world that’s full of new information and new people, and it can be difficult…
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In the AI era, how can technology brands cut through the noise?

As a Technology team here at Zeno London, each week we discuss stories that have hit the media and the learnings we can take from these to help the brands we work with. It wouldn’t be an exaggeration to say that over 90% of the stories the…
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Apple’s mixed reality at least gives us a place in the future

And so it begins. Apple opens the gateway to mixed reality. The Vision Pro could revolutionise how humanity enters virtual worlds. The Times chose to hide the story inside in favour of a page one splash about AI ‘killing humans’. Plus ca…
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Thought Leadership that actually Leads

Thought leadership has gained significant prominence in recent years, particularly in the realm of business marketing and public relations. By creating content that provides valuable insights and perspectives on industry trends, policy changes,…
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