LETTERS FROM THE DESK – Natasha Baker

Open Letters – From the desk of Natasha Baker Associate Account Director at Ogilvy, and NextGen Committee Member   12 December 2021   Dear Natasha, After four years of studying, you have graduated and secured your…
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PRCA Pulse by By Rosa Bullock, PRCA MENA Member, Founder of SOCIATE

Why does company culture matter? “Culture eats strategy for breakfast”.  There are wise words from Peter Drucker, considered the father of modern management. Drucker places more importance on a company’s culture than on its strategy.…
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PRCA Pulse by Bianca Riley, PRCA MENA NextGen Chair, Director at Atteline

Bringing Wellbeing into the Workplace: A 4-step guide to boost morale  In a world where mental health and personal wellbeing is at the crux of the conversation, it's important to look at how companies can keep employees comfortable, happy…
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PRCA Pulse by Reem Masswadeh, PRCA MENA Member​, Head of Communications The PR Academy ​

What I learnt from years of mentoring young talents in the PR industry  Very early on in my career, I had understood the importance of continuous learning and accredited qualifications. When I started my career as a young graduate back in…
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LETTERS FROM THE DESK – Mai Elsayed

Open Letters – From the desk of Mai Elsayed PR Manager at Seven Media, and NextGen Committee Member My dearest Mai, I am an older version of yourself, writing you a letter from the future – the year 2021. You are a 26-year-old PR Manager,…
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PRCA Pulse by Alex Malouf, PRCA MENA Board Member, Corporate Communications Director MEA at Schneider Electric

When the media is gone, what’s your plan B? Whoever is in charge of bringing more media investments to Dubai, may luck be on their side. It’s drier out there than a summer spent in the Sahara. The media is suffering. I’ve had some brilliant…
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Why Mental Health Awareness in the Workplace is an Important Issue

By Hilmarie Hutchison, CEO, Matrix Public Relations Mental health issues have a significant impact on employees’ productivity, their ability to learn and progress, and their overall wellbeing. Thankfully, the importance of mental health…
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B2B Content Marketing Budgets are on the Rise: Get Involved!

By Eleanor Slinger, Regional director for New Statesman Media Group Good B2B content educates the audience in a way that social media posts and press releases simply can't. Good content helps customers make more intelligent, more informed…
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The Hybrid Work Model: A Hype or The New Norm?

By Hanine El Massri, Account Manager at Atteline and PRCA NextGen Arabia Group Committee Member   As the Coronavirus pandemic and the way of life surrounding it changes yet again, many companies begin returning to in-office work after…
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LETTERS FROM THE DESK – Yousef Batter

Open Letters – From the desk of Yousef Batter Senior Account Manager at Hill+Knowlton Strategies, and NextGen Committee Member 14 October 2021 Dear 22-year-old Yousef, As you leave college, a bright-eyed graduate and with a bagful…
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PRCA Pulse by Khaled AlShehhi, PRCA Board Member, Executive Director of Digital Communication at UAE Government Media Office; Ministry of Cabinet Affairs

And the winner is… There is a time in the year when all we seem to do is work on our entries in advertising award competitions, followed by another when we await the results with bated breath. We could easily ask ourselves whether it is worth…
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Finding Balance Beyond Your Breaking Point

Middlesex University Dubai's Public Eye reflects on mental health at work. Eyes bloodshot, stinging from the glare of the mechanical device whirring before you, the sound of your keys clicking away, every key piercing your temple, head-heavy…
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