How PR Can Enhance Your Digital Marketing Strategy

When we started DUO Marketing and Communications back in 2004, we knew that specialising in the Tech industry was a risky strategy but that ultimately it would differentiate us and that it has! 19 years later, most of our new clients come…
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The Pressures of ‘Hyper Success’ In a Digital Age & Its Impact on PR Industry Newcomers

The allure of achieving remarkable success over a short timespan has captivated many. With a regular influx on social media of achievements and highlights of peers that flood our feeds, it’s difficult to not feel inadequate or that you may…
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War of the Words

Artificial Intelligence is taking the world by storm. Tools such as ChatGPT and Microsoft’s Bing have dominated the headlines in recent weeks. However, the news hasn’t always been positive. The emergence of ChatGPT has generated a myriad…
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Question Everything: The Importance of Critical Thinking in PR Communication

Did you know that one of the most searched skills in today’s business world is critical thinking? Critical thinking is undoubtedly crucial in any industry, but particularly in Public Relations, where clients depend on professionals to be…
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Aligning Your CSR Strategy with the Spirit of Ramadan

Ramadan is a time of reflection, compassion, and generosity. It presents a season of giving and community engagement, where individuals and businesses unite to support and uplift those in need. At Cicero & Bernay, we firmly believe in the…
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Adopting the Mindset of Short-Term Pain for Long Term Gain in Leadership

This year Atteline turned seven, and in that time, one of the greatest lessons leadership has taught me is that one of the most critical skills a leader can develop is the ability to make difficult decisions, with the long-term health of the…
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The Role of Women in the Automotive Industry

Recognizing the importance of diversity in driving innovation and showcasing the breadth of opportunities available is an integral part in building organizational cultures. On this special day, International Women’s Day, I can’t help but…
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International Women’s Day 2023

Today marks a significant day for women not just here in the UAE, but all over the globe. International Women’s Day. A global day which actually came together well over a century ago, in 1911, to celebrate the social, economic, cultural and…
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How to make workplaces more social

By Hilmarie Hutchison, CEO of Matrix Public Relations Who would have thought that ‘hybrid’ would be associated with the way we work? The global pandemic brought about mammoth changes across sectors compelling organizations to redefine…
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The future never seemed so close: 3 Tech Trends for Comms in 2023

2023 looks set to mark a new era for the tech sector as emerging technologies redefine the way people access and share information. For communications and marketing professionals, it’s time to sit up and pay attention. Here are three trends…
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Metaverse – Just hype or a game changer?

The first time I heard the term “Metaverse” my reaction was, “Do I need to care?” Every second day a new buzzword that promises to disrupt the ever evolving tech industry is born leaving the common man completely flustered! Within a…
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From the Streets to the Boardroom: What Rap and PR Have in Common

At first glance, public relations (PR) and rap music might not have much in common. One is a high-stakes profession that requires continuous innovation and strategic thinking, while the other is an artistic outlet that often mesmerizes with…
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