Entries by Tom Allen

Predictions for 2018

ROI, ROI, ROI Demonstrating a tangible return on investment will be critical in 2018. With clients looking to demonstrate more bang for their buck – and to appease multiple stakeholders – it will be more important than ever before to demonstrate measurable results. As the industry (at last!) starts to move away from the age-old […]

PRCA MENA PR Young Lions Competition Open for Entries

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the third year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The MENA PR Young Lions competition is the pre-selection competition for the Cannes PR Young Lions competition 2018. It is open to all PRCA […]

PR Trends for 2018

Content Marketing: While content marketing has been the norm for a lot of companies and agencies, 2018 will see Context marketing really come to the forefront. Context marketing simply means delivering the right message (content) to the right person (target audience) at the right time. In fact, Facebook has now changed its algorithm to reward […]

Trends in the PR industry to watch for in 2018

Edward Bernays, the father of Public Relations, defines its functions in three simple acts- inform people, persuade people and integrate people with people. As people and their preferences changed, we saw the industry evolve and saw new channels of information emerge. The industry has come a long way from being largely reactive to integrating with […]

Five Communications Trends Set to Shape 2018

Over the past 12 months a number of prominent trends have shaped the way companies reach customers and stakeholders, from the growth of live video to micro-influencers. And while these are set to remain powerful forces, in an ever-changing environment, brands will continue to chase ways to stay ahead and find new platforms to reach […]

PRCA MENA Awards Shortlist 2018

We are delighted to announce the full shortlist for the PRCA MENA Awards 2018. Campaign Categories: Regional Campaign of the Year Brazen – Wadi shops for success Matrix PR – Face It All With Himalaya Seven Media – ADGP Seven Media – Image Nation Shamal Communications – Arabian Travel Market   Crisis Communications Instinctif Partners […]

PR 101 Training Session

After spending four hours in this 101 session I must say I felt pretty tired toward the end, but for the better as it had been such an intense crash course in the basics of PR, which I personally had very little prior experience in. Once the group had introduced themselves a brief introduction was […]