Entries by Tom Allen

Creativity goes hand in hand with a ‘future’ ready business

We are frequently asked to be creative or apply creative thinking in the work we do or even the lives we lead. A common mistake made by many, is understanding what creativity is and how to go about delivering it, it’s definitely not something you turn off or on, or learn, rather its instinctive, a […]

Account Executive

Instinctif Partners are looking for an Account Executive to join their corporate team. This is an exciting time for the team as they are growing and developing their client base. The successful candidate will be involved in general corporate PR as well as a range of creative projects both with clients and internally in the […]

Overview of Algeria’s PR market

The corporate communications and public relations market in Algeria is still relatively underdeveloped. Therein lies a paradox, because Algeria has probably one of the highest level of press freedom in the whole MEA region, but at the same time a majority of institutional and corporate leaders are stuck in a “stay under the radar at […]

TV & Content Trends

It’s a common misconception that TV is a ‘dying’ media form.   In fact, recent studies have shown that more and more video content is being consumed than ever before, increasing 13% year on year to just over 10.5 hours of media content per day among US adults alone, according to Nielsen’s most recent “Total Audience […]

Three top trend predictions for 2018

Reputation is important as ever, new technologies are evolving at an unprecedented rate, and there’s an undeniable shift in the way communication works in the business world. Here are three of the top trends we predict to see developing in the coming year: Increasing focus on influencer marketing. According to a study by Tomoson, it […]

Un-Box Your Agency and Set It Free

We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at rapid pace. Agencies have had to evolve too but many brands still keep them in their old silos and have not updated their perception of the skills on offer. For example, what is PR? To […]

How to choose the best agency partner

The close of Q4 means it’s time to take a look at those 2018 budgets. Where will you spend your marketing dollars? If you are like most of our incoming clients over the past few months, you are very likely looking into retaining an agency partner to help you reach your communications and marketing goals. […]

2018 PR & Communications predictions

A New Year – like a fresh start – is always exciting. Sometimes that excitement might be tempered by nervousness. After all, 2018 holds a lot of challenges for businesses – particularly if you take a global overview. But, I think this year is full of promise for those of us in PR and communications. […]

Predictions for 2018

ROI, ROI, ROI Demonstrating a tangible return on investment will be critical in 2018. With clients looking to demonstrate more bang for their buck – and to appease multiple stakeholders – it will be more important than ever before to demonstrate measurable results. As the industry (at last!) starts to move away from the age-old […]

PRCA MENA PR Young Lions Competition Open for Entries

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the third year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The MENA PR Young Lions competition is the pre-selection competition for the Cannes PR Young Lions competition 2018. It is open to all PRCA […]