Entries by Tom Allen

PRCA MENA to codify best practice with new Client-Consultancy Charter

In response to the changing client-consultancy relations in PR and communications in MENA, and to meet our commitment to uphold best practice, PRCA MENA has launched its new Client-Consultancy Charter. Developed through consultations with members, the ten-point Charter is intended to help PR consultancies and client organisations work as effectively as possible together, and to avoid the common […]

PRCA MENA Client-Consultancy Charter

PRCA MENA believes that the best client-consultancy relationships are true partnerships, where both client and consultancy deliver against key commitments to achieve common goals, and where each partner understands and respects the commercial and operational imperatives of the other. This 10-point Charter is intended to help client organisations and their PR and communications consultancies work […]

Events Executive

The Qode is looking for a rockstar Events Executive with at least one to two years of experience. Desired Skills & Experience: – To assist with the development and delivery of an expanding annual calendar of small and large-scale events – To research, develop and deliver new events which reflect and support the objectives of […]

Account Manager

Hill+Knowlton Strategies is currently seeking an Account Manager to join our Abu Dhabi team, working in a dedicated role supporting a key client in the retail fuels sector. This is a seconded role; you will be based primarily onsite with our client alongside two other agency staff and the existing client communications team. You will […]

PRCA MENA strengthens partnership with Guinness World Records

Guinness World Records, the world record adjudicator, has continued its partnership agreement with PRCA MENA for a second year. The collaboration aims to strengthen the existing relationship and connect members and organisations to create bespoke record-breaking campaigns that engage audiences through unforgettable moments. Leila Issa, Senior Marketing Manager, Guinness World Records, said: “We are pleased […]

PRCA MENA announces Chairman in Egypt

PRCA MENA is delighted to announce that Mohammed El Batta MPRCA, Managing Director, Fekra Communications, has become the association’s Chairman in Egypt.   Mohammed brings with him 20 years of experience of working with multinational, regional, and local brands across the Middle East. He’s specialised in providing strategic counsel and training while delivering media and […]

We’re Media Partners of the 2nd Annual MENA Search Awards!

We are delighted to announce that we will be media partners of this year’s MENA Search Awards, being held at the Madinat Jumeirah Resort in Dubai, on Thursday 20 September.   Last year, the first MENA Search Awards went off with a bang, so this year it’s going to be bigger and better than ever, […]

Creativity goes hand in hand with a ‘future’ ready business

We are frequently asked to be creative or apply creative thinking in the work we do or even the lives we lead. A common mistake made by many, is understanding what creativity is and how to go about delivering it, it’s definitely not something you turn off or on, or learn, rather its instinctive, a […]

Overview of Algeria’s PR market

The corporate communications and public relations market in Algeria is still relatively underdeveloped. Therein lies a paradox, because Algeria has probably one of the highest level of press freedom in the whole MEA region, but at the same time a majority of institutional and corporate leaders are stuck in a “stay under the radar at […]

TV & Content Trends

It’s a common misconception that TV is a ‘dying’ media form.   In fact, recent studies have shown that more and more video content is being consumed than ever before, increasing 13% year on year to just over 10.5 hours of media content per day among US adults alone, according to Nielsen’s most recent “Total Audience […]