This author has not written his bio yet.
But we are proud to say that Tom Allen contributed 31 entries already.
Reputation is important as ever, new technologies are evolving at an unprecedented rate, and there’s an undeniable shift in the way communication works in the business world. Here are three of the top trends we predict to see developing in the coming year: Increasing focus on influencer marketing. According to a study by Tomoson, it […]
We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at rapid pace. Agencies have had to evolve too but many brands still keep them in their old silos and have not updated their perception of the skills on offer. For example, what is PR? To […]
The close of Q4 means it’s time to take a look at those 2018 budgets. Where will you spend your marketing dollars? If you are like most of our incoming clients over the past few months, you are very likely looking into retaining an agency partner to help you reach your communications and marketing goals. […]
A New Year – like a fresh start – is always exciting. Sometimes that excitement might be tempered by nervousness. After all, 2018 holds a lot of challenges for businesses – particularly if you take a global overview. But, I think this year is full of promise for those of us in PR and communications. […]
ROI, ROI, ROI Demonstrating a tangible return on investment will be critical in 2018. With clients looking to demonstrate more bang for their buck – and to appease multiple stakeholders – it will be more important than ever before to demonstrate measurable results. As the industry (at last!) starts to move away from the age-old […]
PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the third year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The MENA PR Young Lions competition is the pre-selection competition for the Cannes PR Young Lions competition 2018. It is open to all PRCA […]
Content Marketing: While content marketing has been the norm for a lot of companies and agencies, 2018 will see Context marketing really come to the forefront. Context marketing simply means delivering the right message (content) to the right person (target audience) at the right time. In fact, Facebook has now changed its algorithm to reward […]
Edward Bernays, the father of Public Relations, defines its functions in three simple acts- inform people, persuade people and integrate people with people. As people and their preferences changed, we saw the industry evolve and saw new channels of information emerge. The industry has come a long way from being largely reactive to integrating with […]
Over the past 12 months a number of prominent trends have shaped the way companies reach customers and stakeholders, from the growth of live video to micro-influencers. And while these are set to remain powerful forces, in an ever-changing environment, brands will continue to chase ways to stay ahead and find new platforms to reach […]
We are delighted to announce the full shortlist for the PRCA MENA Awards 2018. Campaign Categories: Regional Campaign of the Year Brazen – Wadi shops for success Matrix PR – Face It All With Himalaya Seven Media – Abu Dhabi Formula One Grand Prix Seven Media – Image Nation Shamal Communications – Arabian Travel Market […]
