Entries by Tom Allen

PRCA appoints Barry Leggetter as International President

The Public Relations and Communications Association (PRCA) has appointed Barry Leggetter FPRCA as its first International President, as part of its plans to build on its position as the world’s largest PR professional body, and to move into new regions of the world. Leggetter has spent more than 25 years in international public relations consultancy […]

Omar Qirem announced as new PRCA MENA Chairman and ICCO Middle East President

Omar Qirem, Chief Executive Officer, Edelman Middle East will succeed Loretta Ahmed FPRCA, CEO Middle, Turkey and Africa, Grayling at the head of the Public Relations and Communications Association (PRCA) MENA, the leading PR association for the region.   Upon assuming this role, Omar will also take over from Loretta as the region’s champion at […]

Middle East Predictions for 2019

In pod(cast) we trust Six million people in the UK (11%) listen to a podcast each week according to RAJAR figures, with the BBC billing 2018 as ‘the year of the podcast boom’. And with the number of podcast downloads crossing 2.6 billion globally last year, and radio reaching more households than TV in the […]

markettiers4dc launches end-to-end strategic consultancy as brands admit they are confused by value of podcast

Dubai, 5th December 2018 – markettiers4dc, the specialist communications group, has today launched 4DC, a global end-to-end strategic podcast consultancy. Developed to serve the hundreds of brands actively seeking to understand the opportunity and value of radio-on-demand.   The launch of the dedicated podcast company, markettier4dc’s fifth communications service within the group, offers brands strategic […]

Advertising Value Equivalents or Ambitious Versatile Experts

When it comes to measurement and evaluation, how confident are you discussing measurement with clients? According to the International Communications Consultancy Organisation (ICCO) 2017 world report, 83% of respondents in the MENA region still use advertising value equivalents (AVE’s) because they say that it’s expected by clients. We, as an industry, are ambitious and creative, pushing […]

Key promotions at Instinctif Partners MENA

Dubai, UAE, 27th November 2018: Leading international business communications consultancy Instinctif Partners has confirmed a series of key promotions at its MENA business, headquartered in Dubai. The promotion of team members follows a period of revenue and headcount growth for the regional operation. George Allen has been promoted to Associate Partner and will continue his […]

SEVEN STUDIOS SET TO SHAKE-UP VIDEO PRODUCTION INDUSTRY IN THE GCC

Launched by the owners of leading PR agency Seven Media, start-up offers quality social media videos and a new take on corporate story-telling   ABU DHABI: The owners of Seven Media, one of the region’s leading PR agencies, have launched a video production company to satisfy a growing demand for quality multimedia content in the […]

M&C SAATCHI PR RENAMES AS PART OF BRAND REFRESH

U.A.E., 16th October 2018 – M&C Saatchi PR today announced that it has rebranded as M&C Saatchi Public Relations. The change of name is part of an overall global brand refresh that has been carried out to more clearly define the agency’s vision, proposition and purpose.   Global CEO Molly Aldridge commented: “In a confused […]

FinTech Abu Dhabi Summit 2018

Following the successful inaugural edition of FinTech Abu Dhabi Summit in 2017, markettiers were delighted to come on board once again to support with maximising awareness around the 2nd edition of the Summit, an event exclusively designed and organised by an international financial centre – Abu Dhabi Global Market (ADGM). BRIEF: FinTech AD 2018 Deliver […]