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2017 will be the year of consolidation in terms of communications, customer-centricity and capital expenditures. My topline predictions for the regional communications industry for 2017 are as under: Doing less but doing it well Consultancies will increasingly be faced with the rather rare situation of having to concentrate their efforts on conceptualizing and executing fewer […]
2016 will perhaps be remembered as the year of the unexpected – political, economic, even sports… we have learned that the only thing that you can anticipate is that things will evolve and shift over the next 12 months. With 2017 bringing in more change, what are a few of the trends that we are […]
The Greek philosopher Socrates once quoted: “The secret of change is to focus all your energy, not fighting the old, but on building the new”. This is a sentiment that applies to our rapidly changing industry which has had to evolve and adapt so much over the past few years with the rise of social […]
The blurring lines between marketing, PR and social media, which have characterised the communications business over the past 12 months, look set to shape the outlook for 2017. Companies have a larger-than-ever mix of earned, paid and owned media channels at their disposal and our responsibility as communications professionals is to comprehensively advise clients and […]
2016 has been a year of flux for the MENA landscape. From influencers growing their followers, to long established radio stations and print publications sadly closing their doors and the likes of Expo 2020 live streaming its logo launch onto the Burj Khalifa, it’s been an interesting year. Here are a few predictions for next […]
The received wisdom in PR has it that print media is the only thing that counts in the Middle East and North Africa. If you’re not in the print edition then, as far as clients are concerned, it doesn’t count. But is that wisdom accurate? Study after study has shown that millennials, at least, no […]
From mobile video explosion to emerging social media platforms, like Instagram Stories and Snapchat, 2016 has bought a content-related revolution that has changed the landscape of the public relations industry in the UAE. And just as communications evolves and the needs and preferences of audiences shift, so should the practice of public relations. Based on […]
Looking back on 2016, it’s difficult to remember more uncertain times. Life in a PR agency certainly always has more than its fair share of ups and downs, but this year it has felt harder than usual to predict and anticipate what exactly is around the corner. A major silver lining is the fact that […]
As we look ahead to the trends impacting communications in 2017 the need to get personal has neer been greater. New frontiers of individualization put people at the heart of tailored and connected products and services and generation Z comes of age demanding intelligent platforms and personal assistants that enable them to do their own […]
PRCA MENA is pleased to announce that it is partnering with Instinctif Partners for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as webinars and will be overseen from PRCA MENA’s office in Dubai. PR and communications professionals will be allocated a training budget […]
