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The PRCA has signed a Memorandum of Understanding for mutual cooperation with the International Association of Business Communicators (IABC) across the EMENA region. The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organisational effectiveness through strategic communications. Established in 1970, IABC serves members in more than 70 countries […]
Agencies Must Wake Up To Their Own Influence It’s wake-up time for PR in the Middle East, and 2018 should be the year when agencies take more control over issues impacting their business. Top of the agenda is the prickly question of social media influencers, whose growing presence continues to split opinions. In the rush […]
I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block. Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely enough to what the client was trying to achieve. As a judge, […]
Helsinki, ICCO Global Summit, October 6th, 2017 – Leading international networking group GWPR (Global Women in PR) revealed that although women represent two-thirds of the global PR industry, 78% of the CEOs in the top 30 PR agencies worldwide* are men and that they also occupy 62% of seats at the PR boardroom table. The […]
The Public Relations and Communications Association (PRCA) announced today that it has imposed its most serious sanctions on Bell Pottinger, following the industry regulator’s investigation into Bell Pottinger’s work for Oakbay Capital in South Africa. The investigation followed a complaint from the Democratic Alliance. Bell Pottinger’s membership has been terminated with immediate effect. Bell Pottinger will not be […]
By Victoria Tomlinson Earlier this month I delivered two courses for Dubai PR agencies through PRCA Mena – the first was on over-servicing, particularly around how to turn a loss into profit (the second was on business development techniques). While both were tailored to the issues of PR companies, the points are relevant to any service […]
Cancellation Terms PRCA does not offer any refunds on training courses booked, only a transfer (of the same cost value) is eligible. Should a PRCA Member book and pay Non Member rate, a credit note for the cost difference will be issued. We cannot issue a refund for the cost difference. Transfer Policy If you […]
PRCA MENA launches Matchmaker Service to help match clients with agencies PRCA MENA is launching a service to help clients find PR and communications support across the region, and to guide them through the pitch process. The Matchmaker service is available for use by client organisations, procurement professionals, business owners and in-house teams whether they […]
The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has revealed the findings of its first Digital PR and Communications Report, with insights across the following key areas: In-house budgeting for paid media continues to rise Web design and build is a huge growth area for PR and communications […]
PRCA MENA has partnered with the Media Network, the news, networking and data centre for the Middle East media community, to provide half day face-to-face training courses in Dubai. The face-to-face training is in addition to over 40 online training webinars that PRCA MENA currently offers. All trainers have completed a rigorous assessment process and […]
