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Here’s the PRCA team’s lockdown reading list – the delightful, amusing, sombre and the most imaginative selection of stories. Since the lockdown, our array of activities has been mostly limited to working from home, zooming, and distracting (pretending to have control of?) our kids with Peppa Pig and Disney+. Sprinkled in-between the home chaos and […]
Dubai, UAE – 28 April, 2020: UAE PR agency, Atteline, has announced it will be offering pro-bono consultation and strategic planning sessions for home-grown business, and other B2C brands with a regional presence, during this challenging time. From 1st May until 30th June, Atteline will open its virtual doors to give regionally based companies two-hour […]
PRCA: International PR Community Positive in Face of COVID-19 Challenge Dubai, United Arab Emirates – 28th April 2020 The PRCA today released the results of its first international Business Confidence Tracker, with separate datasets for members in Latin America; the Middle East and North Africa; Southeast Asia; and the UK. The numbers show that […]
Hill+Knowlton Strategies launches its globally renowned behavioural science unit, SMARTER+ in the region “Behavioural science draws on over 30 years of research into human behaviours and seeks to understand what can help trigger change. By applying it to communications, campaigns often see a 20%-35% increase in effectiveness.” – Bashar AlKadhi, CEO for METIA region […]
Global Communication Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest The fifth annual Global Communication Report, New Activism, the report from the USC Annenberg Center for Public Relations in partnership with Global Alliance for Public Relations and Communication Management and other Public Relations organisations examines […]
W7Worldwide Guide to Effective Employee Engagement in the Covid-19 Crisis DUBAI, UNITED ARAB EMIRATES, 23rd April 2020: As part of its efforts to support organizations through the Covid-19 crisis, communications agency W7Worldwide sets out its 7-step guide for best practice employee engagement and internal communications. Employees are a key stakeholder group that needs […]
Earlier in the month, we announced six months of free individual membership to anyone who had lost their job in the industry, or to anyone who is self-employed and had seen a significant decline in their income. Since then more than 100 PR professionals around the globe have taken up our offer and joined the […]
The Public Relations and Communications Association (PRCA) today announced details of central cost reductions as it reconfigures its model to deliver services centrally. The principle changes relating to staffing include: – The furloughing of a third of employees – Pay reductions for all staff – The Director General reducing his pay to zero The changes […]
Dubai, United Arab Emirates; 12th April 2020 The Public Relations and Communications Association (PRCA) has announced a global competition, NextGen Global Creative Challenge, to inspire and celebrate the industry’s creativity, in partnership with PRovoke Media. The move follows Cannes Lions Festival’s decision to cancel this year’s event. following Cannes’ decision to cancel this year’s […]
Dubai United Arab Emirates, 09th April 2020 – The PRCA’s Global COVID-19 Taskforce has launched a free consultation service to help communications leaders manage their organisations and agencies through the COVID-19 crisis. 77% of PR businesses expect the current pandemic to cause a loss of earnings, according to research published by ICCO and PRovoke. The […]
