Something I hear on a regular basis is “A lot has changed in the world of SEO” and it is very true. Winning techniques and steps to increase website visitors is ever evolving on a regular basis, so it is vital to keep up to date to stay ahead of the game.
Here are some practical tips that I currently use as I know the Google Spiders will be monitoring them all every month.
Your website page speed is a critical factor for your SEO rankings. Remember that 40% of people abandon a website if it is not loaded in 3 seconds! Google want your customers to have a streamlined, customer friendly journey’s. Essentially remove anything from your website that is slowing down the speed which could be hidden pages, large images or videos. Alternatively, you can look at your hosting and upgrade your package.
Link building is still a strong factor for SEO ranking. Quality links to web pages which have relevant content will be more beneficial than many links to unrelated ones. Digital PR plays a big part here with potential to link with quality magazines and blogs.
3.Write For Humans First
A few years ago it was best practice to write for SEO – ensuring keywords are exact and focused. However, these days Google likes to see a mix of long-tale keywords embedded in helpful content around your product and service
4.Use Web Analytics From The Start
Connect web analytics or Google Analytics to your website from the start. You will gain changing insights to understand what has / has not worked and how you can improve. You will also be able to track which website are giving the most visitors so some extra investment may be valuable here.
Write short and relevant meta descriptions for every page, each being unique. Include helpful descriptions and include your keywords here. It is also worth testing which phrases and sentences help achieve higher clicks too.
Dawn Kubricek MPRCA