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Hill+Knowlton Strategies launches its globally renowned behavioural science unit, SMARTER+ in the region “Behavioural science draws on over 30 years of research into human behaviours and seeks to understand what can help trigger change. By applying it to communications, campaigns often see a 20%-35% increase in effectiveness.” – Bashar AlKadhi, CEO for METIA region […]
Global Communication Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest The fifth annual Global Communication Report, New Activism, the report from the USC Annenberg Center for Public Relations in partnership with Global Alliance for Public Relations and Communication Management and other Public Relations organisations examines […]
W7Worldwide Guide to Effective Employee Engagement in the Covid-19 Crisis DUBAI, UNITED ARAB EMIRATES, 23rd April 2020: As part of its efforts to support organizations through the Covid-19 crisis, communications agency W7Worldwide sets out its 7-step guide for best practice employee engagement and internal communications. Employees are a key stakeholder group that needs […]
Earlier in the month, we announced six months of free individual membership to anyone who had lost their job in the industry, or to anyone who is self-employed and had seen a significant decline in their income. Since then more than 100 PR professionals around the globe have taken up our offer and joined the […]
The Public Relations and Communications Association (PRCA) today announced details of central cost reductions as it reconfigures its model to deliver services centrally. The principle changes relating to staffing include: – The furloughing of a third of employees – Pay reductions for all staff – The Director General reducing his pay to zero The changes […]
Dubai, United Arab Emirates; 12th April 2020 The Public Relations and Communications Association (PRCA) has announced a global competition, NextGen Global Creative Challenge, to inspire and celebrate the industry’s creativity, in partnership with PRovoke Media. The move follows Cannes Lions Festival’s decision to cancel this year’s event. following Cannes’ decision to cancel this year’s […]
Dubai United Arab Emirates, 09th April 2020 – The PRCA’s Global COVID-19 Taskforce has launched a free consultation service to help communications leaders manage their organisations and agencies through the COVID-19 crisis. 77% of PR businesses expect the current pandemic to cause a loss of earnings, according to research published by ICCO and PRovoke. The […]
Middle East’s first ever report into the podcast landscape of KSA due to be released in May 2020 15% of adult population in Saudi Arabia listens to podcasts at least once a week, with one in four women describing themselves as regular listeners Initial statistics reveal regular podcast listeners trust the medium more than any […]
The Royal Commission for AlUla (RCU) constructed this unique building in the deserts of AlUla, Saudi Arabia. The shimmering square has earned them a Guinness World Records title for the largest mirrored building in the world, measuring 9,740 Square Meters.The Maraya concert hall is named as such because ‘Maraya’ means reflection or mirror in Arabic. […]
The Public Relations and Communications Association (PRCA) has today announced its latest measure to support the self-employed and those made redundant as a result of the COVID-19 crisis. Effective immediately, the PRCA will offer six months of free individual membership to anyone who has lost their job in the industry, or to anyone who is […]
