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Many companies have mastered playing the SDG bingo — where you hang your hat on as many Sustainable Development Goals (SDGs) as possible just to look good. Having weak links to the SDGs or any other ESG metrics will make you lose credibility. The ESG (Environmental, Social, Governance) should be a natural nexus within companies […]
The main reason we set up markettiers MENA almost eight years ago now was because of our excitement around the Expo bid. The collective excitement around the whole country, the buzz on the ground and the way it brought everyone together, showed us that the UAE was a country that recognised the huge opportunity that […]
Talkwalker’s new ‘Shape Tomorrow’ report looks at how brands can build a brighter tomorrow by connecting with their true heart – consumers The future of the financial industry in the Middle East is poised for a radical transformation powered by data, technology, and people 26% of surveyed consumers expect tomorrow’s brands to offer faster customer […]
Dubai, UAE – 8 March 2022: Re:Set, a UAE-founded company which serves as a platform for tools and stories around mental health and well-being, education, parenting, gender and inclusion, is proud to launch, The Playing Field, an innovative female-led club. Bringing together a diverse group of high-achieving women in the UAE, the club will support […]
24th March 2022 – The Dubai based communications agency SOCIATE has acquired two new clients SENSASIA Spas & INSTAGLAM to manage the Public Relations, Influencer Relations and Social Media for both. These clients are set to expand SOCIATE’s portfolio with both aligning alongside the beauty and wellness industry. SENSASIA Spas is the largest independent and […]
PRCA MENA announced winners across 26 categories for campaigns undertaken by communications professionals in the region during 2021 Dubai, United Arab Emirates, 17 March, 2022 – In recognition of the most outstanding PR campaigns and talent contribution to the industry, the sixth edition of the coveted PRCA MENA Awards feted the best of teams, […]
Taa Marbouta, a first-of-its-kind initiative launched in MENA by PRCA MENA, Global Women in PR MENA, and Memac Ogilvy to advance the careers of women, today announced that applications for its woman-to-woman mentorship programme have reopened. Now welcoming a second cohort of mentors and mentees, the development sees Taa Marbouta continue its mission of supporting […]
“Get the PR girl to write up the press release,” he said, indicating the task be assigned to a woman with decades of experience. Probably everybody in the PR sector has heard such a request uttered during their career. I know I have. Sadly, such biased language in different yet recognisable guises is often repeated […]
Just two years into the new decade and the world has seen an astounding number of breakthroughs in science and technology. Shared knowledge resulted in the fastest development and rollout of the Covid-19 vaccine; WHO approved the world’s first malaria vaccine for children; NASA learned how to fly in a Martian atmosphere, IBM launched the […]
Education then action is key to breaking the bias Nothing can beat bias except education that destroys ignorance and to this end, it is important to recognise the leaps and bounds we have made within society around gender bias, mainly regarding opportunities within the workplace. True equality also requires women to speak up, and when […]
