Ramadan is a time of reflection, compassion, and generosity. It presents a season of giving and community engagement, where individuals and businesses unite to support and uplift those in need. At Cicero & Bernay, we firmly believe in the vital importance of CSR for any brand. We also advocate for our clients that CSR strategies should be integral to their ongoing marketing plans and must align perfectly with their values.
CSR initiatives have been proven to directly impact brand equity and internal engagement, making a company more attractive to customers and potential employees, and the holy month offers a unique opportunity for brands to showcase their values and positively impact society. In that regard, the C&B MENA CSR Report provides valuable data that enables corporates and brands to identify the best CSR approach based on factual numbers, making amplifying CSR strategies during Ramadan even more advantageous. By embracing the spirit of giving and engaging in meaningful CSR activities, businesses can make a genuine difference in society while also enhancing their brand reputation.
During Ramadan, philanthropic activities such as charity become especially significant, as it is a time for giving back to the community and supporting those in need. While many organisations may participate in these initiatives, businesses must ensure that their CSR activities correlate directly with milestones and KPIs. Additionally, CSR is not an ad hoc initiative — it is a structured programme designed for the long term that requires a proper audit, analysis, and strategy with key timelines and milestones.
Did you know that four in ten MENA companies plan to increase their 2023 CSR engagement in diversity, equity, and inclusion, while two-fifths of surveyed managers believed that CSR engagement in 2023 would emphasise corporate policies that benefit charitable giving and community volunteering? By maintaining a consistent level of CSR initiatives throughout the year, executives and managers can work towards achieving long-term CSR goals that benefit both their businesses and communities.
At C&B, we remain steadfast in our determination to promote CSR and encourage businesses to create a more equitable, sustainable, and socially responsible future. Let us work together to make a positive difference for all, and let CSR initiatives during Ramadan serve as a testament to our shared values for a brighter future.
Ramadan Mubarak to all.
– Tariq Al Sharabi
Managing Director at Cicero & Bernay Public Relations
Tariq Al Sharabi has almost two decades of experience in the Middle East’s budding PR industry. His diverse professional background includes overseeing the company’s financial performance, building the company portfolio and supervising the client servicing teams to drive maximum performance across the board. His people skills ensure a motivated team that helps further develop and enhance company culture. Under his leadership as managing director of the award-winning agency, C&B has consistently exceeded client expectations by implementing integrated communication plans, comprehensive business strategies and delivered measurable results. Tariq is known for his qualitative and quantitative analytical skills, in-depth knowledge of client industries and keeping his finger on the pulse of the ever-evolving communication sector which allows him to remain efficient and productive under pressure.
Throughout his career, he has been invited to speak at multiple universities to nurture student ambition, and he is often featured in industry publications for his unique views on the communication sector. As a major football enthusiast, Tariq spends his spare time playing the sport when he isn’t watching Juventus matches. You can find him on LinkedIn and Twitter sharing his viewpoints on the sector and more.