Influencer Marketing – Navigating the Landscape

Love it or hate it, influencer marketing is becoming not only necessary but possibly the most relevant channel to reach larger volumes of consumers. The global industry is expected to grow to be worth $9.7bn this year, according to The State…
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New recruitment firm DMCG Global reports positive hiring activity in Dubai

Amidst the ongoing pandemic, MCG&Co now re-branded to DMCG Global has announced details of their increased hiring activity across a number of their office locations including Dubai, Singapore and Hong Kong. Having launched their global…
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PRCA MENA MHW – A Company Culture of Care Will Keep ‘Remote Working’ Staff Productive and Healthy!

A Company Culture of Care Will Keep ‘Remote Working’ Staff Productive and Healthy! Hilmarie Hutchison, CEO, Matrix Public Relations We have witnessed several corporate changes ever since COVID-19 raised its ugly head. This global crisis…
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PRCA MENA MHW – The cloud a poem – By the person you didn’t really see

You see me laughing, smiling and being loud, But all I see is a big grey cloud. It follows me everywhere and just won’t go away, Waking up is hard, the cloud is here to stay. The excuses start to form, ‘I can’t make it today, I don’t…
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PRCA MENA MHW – The superpower of a good cause – Emily Cope-Smith, Senior Account Manager, Hill+Knowlton Strategies

If you have the power to make a child’s wildest dreams become a reality, bring their imagination to life and  give them a memory that will last forever, then you are in a pretty powerful and meaningful industry. Not many people can say that,…
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PRCA MENA MHW – Pitching, Press releases & Panic Attacks by Tash Hatherall, Founder and CEO of TishTash

I was sat on the toilet cubical floor, tears were rolling down my cheek and I was struggling to breathe but trying not to make too much noise at the same time so no-one heard me. My heels were thrown off and my bangle lay next to them and I…
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Power Essays 2020: The paranoid public relations survivors, by ASDA’A BCW’s Sunil John

In July, with the benefit of insights gained at the helm of our agency after four months of the pandemic, I urged communicators to adopt a healthy paranoia. To tear up and reinvent our playbooks to take account of a series of seismic shifts. Today,…
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Bet on yourself with new PRCA Training courses

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PRCA Ethics Month – How intelligent communications can tackle misinformation and fake news

PRCA Ethics Month - Reem Al-Ajeel | Instinctif Partners MENA   Misinformation is everywhere. Many of us may think we can identify ‘fake news’, however, an estimated 63 per cent of people cannot distinguish facts from fiction…
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PRCA Ethics Month: The Power of Ethical PR

The PRCA Ethics Council has launched the annual Ethics Month in September. We had a chat with Council members from across the world to get their insight on the power of ethical PR. How Can PR Leaders Influence C-Suite Ethical Decisions? Stephane…
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Amazon’s rebrand campaign in Saudi creates greatest uplift in Ad Awareness in June

This month, Amazon.sa is the brand which has achieved the largest rise in its Ad Awareness in Saudi Arabia. The uplift coincides with Amazon and Souq announcing the launch of Amazon.sa mid-month. Following the rebrand of Souq in the…
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Banking & Finance employees are the happiest with their company’s behaviour during the pandemic

Although most UAE employees feel their employers have treated them well during this difficult time, some sectors show far higher satisfaction levels than others YouGov’s latest research reveals that a large proportion of UAE employees are…
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