PRCA appoints Barry Leggetter as International President

The Public Relations and Communications Association (PRCA) has appointed Barry Leggetter FPRCA as its first International President, as part of its plans to build on its position as the world's largest PR professional body, and to move into…
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Key promotions at Instinctif Partners MENA

Dubai, UAE, 27th November 2018: Leading international business communications consultancy Instinctif Partners has confirmed a series of key promotions at its MENA business, headquartered in Dubai. The promotion of team members follows a period…
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M&C SAATCHI PR RENAMES AS PART OF BRAND REFRESH

U.A.E., 16th October 2018 – M&C Saatchi PR today announced that it has rebranded as M&C Saatchi Public Relations. The change of name is part of an overall global brand refresh that has been carried out to more clearly define the agency’s…
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Top Tips For SEO To Increase Your Website Visitors And Sales

Something I hear on a regular basis is “A lot has changed in the world of SEO” and it is very true. Winning techniques and steps to increase website visitors is ever evolving on a regular basis, so it is vital to keep up to date to stay…
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Arab Youth Survey

The 8th May  2018 marked the 10th Annual Arab Youth Survey, presenting the evidence, insights and opinions of the Arab youth in the MENA region. With youth unemployment in the region now above 25%, the need for this research is central to find…
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The Rise of Specialist Collaborators

“Coming together is a beginning; keeping together is progress; working together is success.” Henry Ford Whether you call it a collaborative model, or call it a collective, one thing is certain and that’s that the rise of highly specialised…
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Creativity goes hand in hand with a ‘future’ ready business

We are frequently asked to be creative or apply creative thinking in the work we do or even the lives we lead. A common mistake made by many, is understanding what creativity is and how to go about delivering it, it’s definitely not something…
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Overview of Algeria’s PR market

The corporate communications and public relations market in Algeria is still relatively underdeveloped. Therein lies a paradox, because Algeria has probably one of the highest level of press freedom in the whole MEA region, but at the same time…
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TV & Content Trends

It’s a common misconception that TV is a ‘dying’ media form.   In fact, recent studies have shown that more and more video content is being consumed than ever before, increasing 13% year on year to just over 10.5 hours of media content…
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Three top trend predictions for 2018

Reputation is important as ever, new technologies are evolving at an unprecedented rate, and there’s an undeniable shift in the way communication works in the business world. Here are three of the top trends we predict to see developing in…
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Un-Box Your Agency and Set It Free

We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at rapid pace. Agencies have had to evolve too but many brands still keep them in their old silos and have not updated their perception…
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How to choose the best agency partner

The close of Q4 means it’s time to take a look at those 2018 budgets. Where will you spend your marketing dollars? If you are like most of our incoming clients over the past few months, you are very likely looking into retaining an agency…
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