Why mental health in the workplace is a Dickens of an issue

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the…
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Why are UAE workers so stressed and how can bosses help?

Mimi Nicklin, CEO and founder of Freedm, a new creative agency that aims to change their burnout-ridden industry, joins AB Talks to discuss new Cigna research which showed UAE employees are among the most stressed in the world.   Published…
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The “Bulletproof Mindset”: How experiencing negative emotions can work for you, instead of against you

Hello from someone outside the PR world. My name is Claudia and I am a Life Coach. My core purpose is to help my clients create a “bulletproof mindset”. I spend most of my time exploring people’s minds, uncovering the reason why they…
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PRCA Pulse by Anja Petrovski, PRCA MENA Member, Marketing Director at Volkswagen Middle East

Reaching new heights through collaboration Two brands collaborating isn’t a novel concept. Every day, we see new partnerships erupting. Some succeed, while others fall short but when they truly deliver, they build brands, broaden the reach…
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LETTERS FROM THE DESK – MICHAEL HYLTON

Open Letters – From the desk of Michael Hylton Consultant at Instinctif Partners, and NextGen Committee Member 15 September 2021 Dear 21-year-old Mike, Firstly, congratulations on how far you’ve come in the last few years, who would…
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PRCA PULSE BY RAMI DEEB, PRCA MENA MEMBER, MARKETING EXECUTIVE AT TALKWALKER

It’s not only about being yourself in a sea of uniformity, you must admit when you messed up and move on.  Your phone won’t stop buzzing. Emails flooding your inbox. Your heart sinks because you know what’s coming but you just don’t…
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LETTERS FROM THE DESK – SHALEEN J SUKTHANKAR

Open Letters – From the desk of Shaleen J Sukthankar Senior Manager, Client Experience at Weber Shandwick, and NextGen Committee Member 23 August 2021 Dear 21-year-old Shaleen, This is 29-year-old Shaleen, from 2021! As you embark…
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PRCA PULSE By Raghad Elassi​, NextGen MENA Arabia Chair, Senior Public Relations Specialist OSN​ ​

Earlier this month, PRCA NextGen Arabia has launched Hala NextGen, a network designed for Arabic-speaking professionals to connect, engage, collaborate, and guide the PR community across the MENA region.  You can find all relevant information…
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PRCA PULSE By Ahmad Itani, Chairman PRCA MENA, Founder & CEO of Cicero & Bernay Communication Consultancy​ ​

Over the past two years, nothing had been discussed and redefined as passionately as the communication field through the looking glass of professional endeavours as well as a concept and industry. The reason is overemphasised at this point,…
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NextGen MENA – Letters from the desk

Open Letters – From the desk of Nisha Idicula Senior Consultant at Hill+Knowlton Strategies, and NextGen Committee Member 8 August 2021 Hey there younger Nisha,  It’s 2021 and I’m you, from the future. I won’t bother giving…
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PRCA PULSE By Francis Ingham, Director General of the PRCA, and Chief Executive of the International Communications Consultancy Organisation (ICCO)

The PRCA strapline is the power of communication. And we’ve seen that power more than ever during this period of pain, stress, transformation, and now strong recovery. Whether that’s communication between individuals; or businesses and their…
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Ring-fencing an Olympic sponsorship, by Khaled AlShehhi, PRCA Board Member, Executive Director of Digital Communication at UAE Government Media Office; Ministry of Cabinet Affairs

The Tokyo 2020 Olympic Games have only just started, and Japan leads the medal table. If this were to continue, the Japanese’s disaffection with the event could dissipate and expose the domestic sponsors as fair-weather friends with their…
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