Why should you take your professional development seriously? How can you stay up-to-date when the industry continues to rapidly evolve? We spoke with our exceptional PRCA trainers to get their expert view on why professional development has never been more important than today, even with stretched budgets and uncertainty in the COVID-19 era.

Samantha Dancy, PR & Social Media Consultant & Trainer, Founder at Footstep Communications

“In these ever-changing and uncertain times, it has never been more important to ensure that we remain up-to-date in terms of skills and knowledge. Now is the perfect time to invest in learning and self-development to ensure that you and your teams are prepared for the new opportunities just around the corner. The pandemic has served to show us the importance of PR and social media, so I hope to see people recognising this and attending my PRCA courses in these fields in the coming months.”

Wendy Shaw, Mbrainer Trainer & Coach

“During times of uncertainty we desperately need our teams to adapt and flex into new ways of working. Asking our people to do things they have never done, and to adapt to new ways of working and not provide them with the skills, tools and knowledge increases their stress levels. Some will sink (who can blame them?), and some will swim.

“It amazes me when I hear that training budgets are frozen, just at the time when your team needs support with creatively exploring new ideas and developing new skill sets.
I love partnering with PRCA and organisations that enable their people with the mindset and skillset needed to be successful.”

Louise Gutteridge, Freelance HR Consultant & Trainer

“I’m passionate about connecting with organisations who prioritise their people, and therefore I’m delighted to be able to partner with PRCA ME and their knowledgeable and successful training team. We’ve listened to members and added soft-skills programs designed specifically for PR and Communications professionals in the Middle East. At first, we will be meeting virtually, however we hope to be able to offer face-to-face training at the most appropriate time in the future. In the meantime, I’m really looking forward to meeting PRCA ME Members and supporting their development.”

Check out our training courses here.