هل استكملتم الاستعداد لحلول شهر رمضان الكريم؟

مجموعة نصائح من لجنة "الجيل القادم للمنطقة العربية- جمعية العلاقات العامة والاتصالات" يمتاز قطاع العلاقات العامة في جميع أنحاء العالم…

Why one author is saying ‘no’ to the unempathetic challenge of International Women’s Day 2021

Why one author is saying ‘no’ to the unempathetic challenge of International Women’s Day 2021  Given the last twelve months, bestselling author and global empathy advocate Mimi Nicklin is saying “no” to being asked to take on anymore…

In defence of mavericks, by Memac Ogilvy MENA’s Joe Lipscombe

Originally published by Campaign Middle East Every article you’re about to read in the coming quarter is going to tell you the same thing: it’s been an unprecedented time. That has caused disruption. With disruption comes opportunity. And…

A Long, Hard Slog: Looking Forward to 2021 – Alex Malouf

You don’t need a crystal ball to see that 2021 will be a tough year for communicators. PRCA MENA Board Member, Alex Malouf  pens down his thoughts for 2021. I hope I haven’t put you off reading this blog, but I wanted to spell out in…

Influencer Marketing – Navigating the Landscape

Love it or hate it, influencer marketing is becoming not only necessary but possibly the most relevant channel to reach larger volumes of consumers. The global industry is expected to grow to be worth $9.7bn this year, according to The State…

New recruitment firm DMCG Global reports positive hiring activity in Dubai

Amidst the ongoing pandemic, MCG&Co now re-branded to DMCG Global has announced details of their increased hiring activity across a number of their office locations including Dubai, Singapore and Hong Kong. Having launched their global…

PRCA MENA MHW – A Company Culture of Care Will Keep ‘Remote Working’ Staff Productive and Healthy!

A Company Culture of Care Will Keep ‘Remote Working’ Staff Productive and Healthy! Hilmarie Hutchison, CEO, Matrix Public Relations We have witnessed several corporate changes ever since COVID-19 raised its ugly head. This global crisis…

PRCA MENA MHW – The cloud a poem – By the person you didn’t really see

You see me laughing, smiling and being loud, But all I see is a big grey cloud. It follows me everywhere and just won’t go away, Waking up is hard, the cloud is here to stay. The excuses start to form, ‘I can’t make it today, I don’t…

PRCA MENA MHW – The superpower of a good cause – Emily Cope-Smith, Senior Account Manager, Hill+Knowlton Strategies

If you have the power to make a child’s wildest dreams become a reality, bring their imagination to life and  give them a memory that will last forever, then you are in a pretty powerful and meaningful industry. Not many people can say that,…

PRCA MENA MHW – Pitching, Press releases & Panic Attacks by Tash Hatherall, Founder and CEO of TishTash

I was sat on the toilet cubical floor, tears were rolling down my cheek and I was struggling to breathe but trying not to make too much noise at the same time so no-one heard me. My heels were thrown off and my bangle lay next to them and I…

Power Essays 2020: The paranoid public relations survivors, by ASDA’A BCW’s Sunil John

In July, with the benefit of insights gained at the helm of our agency after four months of the pandemic, I urged communicators to adopt a healthy paranoia. To tear up and reinvent our playbooks to take account of a series of seismic shifts. Today,…