Letters from the Desk – Rhea Mathew

Open Letters – From the desk of Rhea Mathew Social Media Manager at Battenhall, and NextGen Committee Member 5 July 2021 Hi 18-year-old Rhea, This is the Rhea from the future. I am writing to you today because there are a few…
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FOUR WAYS TO PROTECT YOURSELF FROM ENERGY VAMPIRES

By Mai Elsayed, NextGen MENA Committee member, Clinical Hypnotherapist with Psychotherapy Skills, Internationally Published Author and PR Manager at Seven Media   We all get surrounded by toxic folks at a point in our lifetime. Knowing…
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NextGen MENA – Letters from the desk

Open Letters – From the desk of Melinda Mesiano Account Director at M&C Saatchi, and NextGen Committee Member 22 June 2021 Dear Rookie Mel, You’re growing up so fast and learning so quickly! You’re ambitious, yet wary;…
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When One Door Closes, The Door To Digital Commerce Opens

In March 2020, COVID-19 truly made its mark as a global pandemic, one that quickly evolved with no evident end in sight. The impact on businesses was unparalleled and for many retailers who were forced to close, the shift to digital became inevitable…
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NextGen MENA – Letters from the desk

Open Letters – From the desk of Suzanne Kanianthra Senior Account Director at Golin MENA and NextGen Vice-Chair 6th June, 2021 Dear 20-year-old Suzanne, In the rather grand scheme of things, where you are right now is just…
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Re-assess your values to live a more aligned life

By Mai Elsayed, NextGen MENA Committee member, Clinical Hypnotherapist with Psychotherapy Skills, Internationally Published Author and PR Manager at Seven Media Stop and think for a moment – you spend every breathing minute of your life…
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PRCA PULSE – The Musts of Mental Health

The Musts of Mental Health “It seems we’ve entered an era of overwhelmed.” – David Rock.   We’re living in a time where plethora of information is at the tip of our fingers and hustle culture is hyped up. Amidst the work…
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NextGen MENA – Letters from the desk

 Open Letters - From the desk of Bianca Riley Account Director at Atteline and NextGen Chair 2nd May, 2021   Our industry is at a crossroads. We have the opportunity to stretch our imaginations, contemplate real progress, and…
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هل استكملتم الاستعداد لحلول شهر رمضان الكريم؟

مجموعة نصائح من لجنة "الجيل القادم للمنطقة العربية- جمعية العلاقات العامة والاتصالات" يمتاز قطاع العلاقات العامة في جميع أنحاء العالم…
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Why one author is saying ‘no’ to the unempathetic challenge of International Women’s Day 2021

Why one author is saying ‘no’ to the unempathetic challenge of International Women’s Day 2021  Given the last twelve months, bestselling author and global empathy advocate Mimi Nicklin is saying “no” to being asked to take on anymore…
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In defence of mavericks, by Memac Ogilvy MENA’s Joe Lipscombe

Originally published by Campaign Middle East Every article you’re about to read in the coming quarter is going to tell you the same thing: it’s been an unprecedented time. That has caused disruption. With disruption comes opportunity. And…
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A Long, Hard Slog: Looking Forward to 2021 – Alex Malouf

You don’t need a crystal ball to see that 2021 will be a tough year for communicators. PRCA MENA Board Member, Alex Malouf  pens down his thoughts for 2021. I hope I haven’t put you off reading this blog, but I wanted to spell out in…
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