PRCA Pulse by Anja Petrovski, PRCA MENA Member, Marketing Director at Volkswagen Middle East
Reaching new heights through collaboration Two brands collaborating isn’t a novel concept. Every day, we see new partnerships erupting. Some succeed, while others fall short but when they truly deliver, they build brands, broaden the reach of target audiences, facilitate engagement with new market segments and develop customer loyalty. True alchemy comes when consumers are […]