Ring-fencing an Olympic sponsorship, by Khaled AlShehhi, PRCA Board Member, Executive Director of Digital Communication at UAE Government Media Office; Ministry of Cabinet Affairs
The Tokyo 2020 Olympic Games have only just started, and Japan leads the medal table. If this were to continue, the Japanese’s disaffection with the event could dissipate and expose the domestic sponsors as fair-weather friends with their decision to distance themselves from the Games. Japan certainly had a rough ride to get to the […]