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Open Letters – From the desk of Michael Hylton Consultant at Instinctif Partners, and NextGen Committee Member 15 September 2021 Dear 21-year-old Mike, Firstly, congratulations on how far you’ve come in the last few years, who would have thought it would lead us to the Middle East when you were a fresh-faced university graduate, hey? […]
Dubai, UAE – 14 September 2021: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has opened entries for the region’s two most prestigious PR Awards – The PRCA MENA Digital Awards and PRCA MENA Awards. Both Awards programmes celebrate ground-breaking work and talent, recognising those that cut through the […]
It’s not only about being yourself in a sea of uniformity, you must admit when you messed up and move on. Your phone won’t stop buzzing. Emails flooding your inbox. Your heart sinks because you know what’s coming but you just don’t want to admit it. A PR crisis has hit your account and you […]
The integration will complement Talkwalker’s leading consumer intelligence platform by providing their clients with additional product review capability. Talkwalker, a leading consumer intelligence company, announced today that it has acquired an all-in-one review management platform, Reviewbox. This acquisition will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product […]
The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has today appointed Baha Hamadi, Head of Communications at Crescent Enterprises, to its board. Hamadi has over 15 years of practice in integrated marketing, strategic planning and counselling, bi-lingual writing (English and Arabic), digital marketing and crisis communications. With a wealth of […]
Open Letters – From the desk of Shaleen J Sukthankar Senior Manager, Client Experience at Weber Shandwick, and NextGen Committee Member 23 August 2021 Dear 21-year-old Shaleen, This is 29-year-old Shaleen, from 2021! As you embark on this new decade that will be defined by countless options, permutations and combinations, I wanted to give you […]
Earlier this month, PRCA NextGen Arabia has launched Hala NextGen, a network designed for Arabic-speaking professionals to connect, engage, collaborate, and guide the PR community across the MENA region. You can find all relevant information about the initiative on our website here. We asked the Chair of PRCA NextGen Arabia, Raghad Elassi, to share the thinking behind the initiative and how you […]
The PRCA is supporting a joint letter by three major US newspapers calling on the US government to protect journalists and free speech in Afghanistan. The New York Times, the Wall Street Journal, and The Washington Post published a rare joint letter on the topic to the administration this week, following the Taliban’s seizure […]
Over the past two years, nothing had been discussed and redefined as passionately as the communication field through the looking glass of professional endeavours as well as a concept and industry. The reason is overemphasised at this point, but in short, and through all our experience and knowledge, a micro-organism once again proved capable to […]
The Public Relations and Communications Association (PRCA) has revealed a new global Qualifications Board to oversee the strategy and development of its qualifications programme. The Qualifications Board is comprised of communications leaders from around the world. Qualifications Board members: – Genevieve Bosah, Lecturer in Media and MA Programme Coordinator Journalism and Media Communications, University of Hertfordshire […]
