PRCA Pulse by By Rosa Bullock, PRCA MENA Member, Founder of SOCIATE
Why does company culture matter? “Culture eats strategy for breakfast”. There are wise words from Peter Drucker, considered the father of modern management. Drucker places more importance on a company’s culture than on its strategy. This approach is echoed in companies around the world now more than ever before. Soft skills now compete with technical […]