Entries by prcaadmin

PRCA and PRWeek launch new tranche of Fast Track mentoring scheme

The PRCA and PRWeek is pleased to announce the latest tranche of the Fast Track mentoring scheme, which are aimed at inspiring the next generation of PR and communications leaders to follow in the footsteps of some industry legends. The Fast Track mentoring scheme is being launched by the PRCA Fellows with an initial 21 mentors, all of whom […]

Five principles every ghostwriter needs to follow

By Claire Walker, CEO and founder, Firefly Communications You’ll be searching for a needle in a haystack if you want to identify any business executive who can make the time to write their own content (though, more often than not, the ideas are still theirs!). An ongoing stream of relevant and timely content is critical […]

17 for 2017: Changing media, changing the creative process, changing behaviours.

Whether you call it PR, communications, content services, whether you are a freelancer, boutique agency or multinational, the industry around us will change faster than ever before next year. We are seeing a unique dichotomy building within the role of PR and communications professionals demanding real versatility. With a rapidly changing media scene across the […]

17 for 2017: Are the lines blurring?

Wow! What a year 2016 was… some people are calling it the worse year in recent memory (although I suppose that mainly depends on which side of the political fence you sit), but the long list of celebrity deaths, economic turmoil, hacking controversies, acts of terror and natural disasters were enough to make us all […]

PRCA MENA Awards-Shortlist

We are delighted to announce the full shortlist for the PRCA MENA Awards: Campaign Categories: B2C Campaign Sponsored by HAVOC Creative Golin MENA Baby shop-Moment of a lifetime H&K Strategies Lenovo- #HelloMoto Matrix The London Sleep Centre Dubai gives media sleepless nights and its solution too! Q Communications Atkins Diet: Challenging Brand Perceptions in the UAE […]

MCG Associates are announced as headline sponsors of PRCA MENA Awards

PRCA MENA is pleased to announce that MCG Associates will be the headline sponsors of the inaugural PRCA MENA Awards. MCG Associates is an international talent consultancy with offices in Dubai, London and Hong Kong. The agency specialises in the marketing, digital and communications sectors and its services include recruitment, executive search, training, pitch brokerage and […]

17 for 2017: Top Tips

2017 will be the year of consolidation in terms of communications, customer-centricity and capital expenditures. My topline predictions for the regional communications industry for 2017 are as under: Doing less but doing it well Consultancies will increasingly be faced with the rather rare situation of having to concentrate their efforts on conceptualizing and executing fewer […]

17 for 2017: 3 key things

2016 will perhaps be remembered as the year of the unexpected – political, economic, even sports… we have learned that the only thing that you can anticipate is that things will evolve and shift over the next 12 months. With 2017 bringing in more change, what are a few of the trends that we are […]