Job Vacancy @Coffee Communications
Coffee Communications is currently hiring a PR Senior Account Executive to join their growing team!
JOB SUMMARY
Reporting to the Account Managers and the agency Account Director, the PR Senior Account Executive will be assisting the management team on PR and communications for high-profile accounts including strategies, plans, client and media/influencer relationships and partnerships and positive brand campaigns. The PR Senior Account Executive will be responsible for overseeing one or more interns as well as overseeing Account Executives and Coordinators.
The ideal candidate will have in-depth knowledge on a range of consumer industries including F&B, hospitality, fashion and beauty, as well as knowledge of the digital arena. They need to be dynamic and strategic, possess excellent writing skills, can take initiative, showcase a positive can-do attitude and be adept at supporting on multiple high-profile clients.
KEY ATTRIBUTES
• Positive and proactive, showcasing a can-do attitude with co-workers and clients
• Must lead by example to junior team members with excellent written and verbal communication skills and acute attention to detail
• Must be able to multi-task, prioritize workload and meet deadlines
• Experience in working with multiple brands across a range of consumer industries
• Generate innovative and creative ideas and solutions to everyday challenges
• Take ownership for specific projects with minimal supervision
• Support with training and leading junior team members on best practices
ROLES AND RESPONSIBILITIES (Duties will include, but not limited to the following)
PUBLIC RELATIONS
• Support the Account Managers and agency Account Director with planning, developing, and implementing communication strategies
• Support with the development of integrated communications and PR strategies, campaigns and initiatives that meet client objectives, and drive brand image and awareness across platforms
• Showcase strong working relationships with existing media and influencers, as well as seeking out new relationships relevant to business needs and requirements
• Responsible for securing best-in-class placements in top-tier print, digital and broadcast outlets
• Handling media and influencer reviews which would involve developing target lists
• Approaching potential media/influencers for client requirements and introducing junior team members to potential opportunities to develop professional relationships
• Meet and greet media/influencers at events as a representative of Coffee Communications
• Writing Press releases / media alerts and ensuring consistent quality standards across junior team members
• Overseeing the booking of reviews & overall client liaison
• Monitoring incoming coverage and following up on pending coverage post reviews with assistance of junior team members
• Ensuring client coverage across traditional media as well as social media coverage reports are updated daily with the assistance of Junior team members and interns
• Collate weekly and monthly activity and media reports for clients
• Creating gifting lists and preparing press kits with the assistance of junior team members
• Media monitoring and provision of creative collaboration ideas, trends and topics relevant for clients
EVENTS
• Assist in event conceptualization
• Assist in organizing client events
• Work together with the creative teams for content creation related client requirements
• Create target lists as well as manage RSVP and guest lists on site at events
• Attending the event as a representative of Coffee Communications
EXPERIENCE
At least 2-3 years of PR experience with a reputable consumer agency handling a minimum of at least 5 brands across F&B/Hospitality/Fashion/Lifestyle or similar.
Please submit your CVs to hr@coffeecommunications.me
