Entries by prcaadmin

W7Worldwide and Avaya Set Out A 7-Step Communications Guide for Technology Companies Towards COVID-19 Recovery

22nd December 2020, Jeddah: Technology has been central to society’s adaptability, providing infrastructure, connectivity, business continuity and community in the COVID-19 era.  Large-scale national efforts to utilize technology in support of remote learning, distance education, and working from home during the pandemic have been emerging and are evolving quickly.  Business continuity was made possible through […]

Winners Of PRCA MENA Digital Awards 2020 Announced

Dubai, United Arab Emirates 17 December 2020: The second annual PRCA MENA Digital Awards celebrated last night the best in digital PR and communications across The Middle East and North Africa. In a free socially distanced event at Jumeirah Zabeel House, Dubai, the night was an opportunity for the industry to recognise the truly great […]

FURTHER AWARDS SUCCESS FOR FABRICK

1 December 2020 Last night PRCA member agency, Fabrick, was announced the winner of two categories at the 2020 Construction Marketing Awards with one of the team also winning the coveted Emerging Talent award. Wins were secured in the categories of Best Use of Press and Public Relations and Best Branding and Positioning. The Best […]

GCC Agency W7Worldwide Proves Its Global Credentials with ICCO Technology Award

Jeddah: Competing against leading international agencies, ambitious GCC Communications Agency W7Worldwide took away the ICCO Best Technology Award for their PR campaign. The ICCO Awards saw finalists from countries all over the world, including Austria, Argentina, France, Russia, Singapore, South Africa, the UK, the UAE, and the US compete for 30 different prizes with W7Worldwide […]

TishTash Debuts Region’s First Agency Advent Calendar

Dubai, 29th November, 2020 TishTash PR & Marketing officially launched “24 Days of TishTash” – the region’s first agency advent calendar, this festive season. In appreciation of the support of selected media and influencers, the agency released 100 boxes filled to the brim with an array of the latest beauty, health and wellness treats. Being […]

W7Worldwide’s 7-Steps to Maximizing Virtual Events in COVID-19

COVID-19 had an immediate impact on the events industry with conferences and exhibitions cancelled due to global travel restrictions and social distancing measures.  After the initial shock to the industry, event organizers quickly turned to digital solutions and created virtual events to keep the momentum going.  Business and professional online events increased 1,100% in April […]

CATCH COMMUNICATIONS WINS COMMS BRIEF FOR ROYAL GROUP INTERIORS

Boutique Communications consultancy, Catch Communications has been appointed to represent Royal Palace Group interior brands – Royal Furniture and The Home. With a longstanding history of excellence in interiors, Royal Furniture which launched 30 years ago, offers a diverse portfolio of high-end furniture designs and its own manufacturing units. With a wide range of sofa […]

PRCA COVID-19 Taskforce publishes globally-crowdsourced report of communications lessons

The PRCA’s Global COVID-19 Communications Taskforce has published a new crowdsourced report showcasing insight on the pandemic from 75 industry leaders operating across 23 countries. How to recover fast from the pandemic aims to elevate global understanding of best practice communications, revealing how it can support businesses and organisations recovering from the pandemic. Spearheaded by […]

World PR Report captures impact of COVID-19 on PR

PR agencies reported a global decrease in client fee income with consumer brand accounts hit the hardest, according to the latest ICCO World PR Report. The 2020 ICCO World PR report, published in partnership with Provoke Media and Opinium, captures the seismic impact of the global pandemic on the communications industry, revealing 6 out 10 […]

Influencer Marketing – Navigating the Landscape

Love it or hate it, influencer marketing is becoming not only necessary but possibly the most relevant channel to reach larger volumes of consumers. The global industry is expected to grow to be worth $9.7bn this year, according to The State of Influencer Marketing 2020: Benchmark Report. It does however tend to be a bit […]