Entries by prcaadmin

From the Streets to the Boardroom: What Rap and PR Have in Common

At first glance, public relations (PR) and rap music might not have much in common. One is a high-stakes profession that requires continuous innovation and strategic thinking, while the other is an artistic outlet that often mesmerizes with its allure of thrill and adventure. But scratch below the surface, and you’ll see that these two […]

Seddiqi Holding Re-Appoints Houbara Communications

Seddiqi Holding, the holding group for the Seddiqi family that operates companies across various sectors, including Ahmed Seddiqi & Sons, Swiss Watch Services and Seddiqi & Sons Investment (Seddiqi Properties and Mizzen), has re-appointed Houbara Communications as its PR and communications partner in the UAE. Houbara Communications was first appointed as the company’s partner in […]

Phishing scams – PRCA member notice

We’ve been made aware of fraudulent organisations using the PRCA’s name as part of phishing scams. In the past few weeks members and non-members have received emails inviting them to purchase ‘PRCA Contact lists’. These emails are used as a pretext for scams. The PRCA always handles data with integrity and never sells member data […]

PRCA MENA Announces New Member Property Finder

Dubai – 12th December 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) announces MENAT’S leading PropTech company Property Finder as its latest in-house member. A pioneering PropTech company in the Middle East North Africa and Turkey (MENAT) region, Property Finder is on a mission to motivate and inspire consumers […]

PR Trends All Comms Professionals Need To Keep An Eye Out For in 2023

The world today is transforming at an unimaginable pace. The ongoing shifts in consumer behavior, the persistence of remote working models, and the challenges that accompany digital transformation such as the misuse of information across social media platforms indicates that 2023 will undoubtedly be a year to remember and PR professionals, across all industries, have […]

PRCA MENA welcomes Bernays Worldwide as latest member

Dubai – 7th December 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the institutional communication focused firm Bernays Worldwide, as its latest corporate member. Headquartered in the Kingdom of Bahrain, with offices in Europe and Saudi Arabia, the agency works with various media partners around the world […]

WINNERS OF PRCA MENA DIGITAL AWARDS 2022 ANNOUNCED

Dubai – 30th November 2022: The PRCA MENA Digital Awards took place last night at the Address Montgomerie Hotel, Dubai to celebrate the best in digital PR and communications across the Middle East and North Africa. This year’s headline sponsors are 3Gem. Additional sponsorship includes Carma, Guinness World Records, International Communications Consultancy Organisation, Provoke, Tanween, […]

Audi Abu Dhabi celebrates the 51st UAE National Day with Rain

UAE, 24 November 2022 – It’s raining down exciting offers at Audi Abu Dhabi this 51st UAE National Day as it partners with one of the capital’s most loved homegrown cafés, Rain, to celebrate the unity of the UAE. As part of the collaboration, the first 51 customers can enjoy a flat 51% off on […]

Leeds Beckett University win ICCO’s Inaugural University PR World Cup

Leeds Beckett University’s Olivia Withnell and Rose Halpin have won the inaugural University edition of ICCO’s PR World Cup (UPRWC). Beating off competition from ten other student teams from UAE, UK, USA, South Africa and Hungary, the pair presented a campaign pitch for a brief set by the World Wildlife Fund (WWF). Olivia and Rose […]

PR Leaders Predict Increased Profitability in Face of Global Challenges

PR agency leaders in every region of the world expect increased profitability over the next 12 months, according to the new ICCO World PR Report 2022-2023. The expected profitability score was 7.0 out of 10, up from 6.7 in 2021. PR leaders, directors, and agency owners who took part in the survey indicated a growing […]