Earned Effect Study Explores the Impact of Campaigns that Earn Coverage and Conversation on Business Performance
DUBAI – APRIL 2023: The Weber Shandwick Collective (TWSC), the world’s leading earned-first network, announced the findings of its Earned Effect study, conducted in partnership with the Institute of Practitioners in Advertising (IPA), that explored the impact of campaigns that earn coverage and conversation on business performance. The research was conducted by a team of […]