Entries by prcaadmin

Volkswagen Middle East activates the ‘Made for Life’ campaign in the Middle East

United Arab Emirates: February 20, 2023 – Volkswagen Middle East launches a campaign titled ‘Made for Life’ featuring the Volkswagen fleet through the lens of talented photographers in the region. Building on Volkswagen’s Made for Families campaign, Made for Life is a celebration of different types of drivers from different communities and walks of life, […]

Mental health in PR: New industry-wide CPD-accredited training programme launches to help manage work-related pressure and stress

In response to recent PRCA/CIPR research revealing that more than 90% of PR professionals experienced poor mental health in 2022, integrated communications agency fox&cat today launches Under the tree: a free training programme designed to equip agency, in-house and independent communications practitioners with the skills they need to manage work-related pressure and stress. Under the […]

How to make workplaces more social

By Hilmarie Hutchison, CEO of Matrix Public Relations Who would have thought that ‘hybrid’ would be associated with the way we work? The global pandemic brought about mammoth changes across sectors compelling organizations to redefine business objectives and operations. However, what surprised the Human Resources sector was the ability to ramp up the quality of […]

APLF Appoints Catch Communications as PR and Communications Partner

APLF, the leading leather trade show that develops business platforms, networking, educational and award programmes for the global leather industry, has appointed Catch Communications to spearhead their media and communications activity in the region for its 2023 edition. APLF is an annual event that serves as a platform for leather, materials, and fashion businesses to […]

Four announces B Corp certification

16 February 2023: London: Media, marketing & communications agency Four Communications Group (Four) has achieved B Corp certification, becoming one of the first 1,000 companies in the UK to do so. The accreditation also covers Four’s operations in MENA. For more than 20 years, the 350-strong independent agency has delivered campaigns with social value and […]

The future never seemed so close: 3 Tech Trends for Comms in 2023

2023 looks set to mark a new era for the tech sector as emerging technologies redefine the way people access and share information. For communications and marketing professionals, it’s time to sit up and pay attention. Here are three trends likely to impact the communications business in 2023. 1. The party’s over – but could […]

ASDA’A BCW appoints industry expert Rami Halawani as Executive Vice President – Client Services

Dubai, UAE; January 25, 2023: ASDA’A BCW, the region’s leading communications consultancy, has appointed Rami Halawani, a strategic communications and marketing professional with over two decades of experience, as its Executive Vice President – Client Services. He will focus on strengthening key client relationships, delivering counsel to elevate campaigns, provide reputation and crisis management counsel, […]

Gambit Communications Wins BMW Group Middle East PR Pitch

Dubai, UAE – January 25th 2023: Following an extensive tendering process, Gambit Communications has been appointed BMW Group Middle East’s new PR agency in the region. The win sees Gambit take on PR and communications for the BMW and MINI brands across the region, working with the regional office and its network of importers in […]

The Emirates Airline Festival of Literature

The Emirates Airline Festival of Literature is the biggest celebration of stories in the Arab region and one of the top literary festivals in the world. The festival will be celebrating its 15th anniversary from 1-6 February 2023 with a starry mix of Hollywood celebrity, award-winning authors and experts leading the field on matters shaping […]

PRCA MENA Regional Awards – Finalists Announced

Dubai, 23rd January 2023: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the shortlist for its Regional Awards, which have been judged by some of the biggest names in the world of PR, communications, and journalism. The annual ceremony – headline sponsored by 3Gem – creates an invaluable opportunity to recognise and celebrate the finest campaigns and work produced by […]