M&C Saatchi UAE expands its in-house content production offering
Leighla McGregor hired to lead up an enhanced production division
M&C Saatchi UAE – the Middle East’s hub of the world’s largest Independent Creative Agency Network – has announced the expansion of its in-house content arm, enhancing creative production abilities for clients.
Expanding on the Agency’s existing editing and content creation capabilities, the bolstered department will give M&C Saatchi greater control over the creative process – from pre-production to post – and is in line with its vision to provide a full-service, in-house production offering, adding value to its growing client roster.
Leighla McGregor has been hired to head up the expanded team, as Head of Agency Production. She will manage the department, taking responsibility for growth and progression as an end-to-end content production facility.
Scott Feasey, Chief Executive Officer, M&C Saatchi UAE, commented: “M&C Saatchi sees the enhancement of its production skillset as key for the Agency’s continued growth. We owe it to our clients to become smarter and faster in how we manage their work and streamline budgets, whilst delivering disruptive content that works harder across every platform, in every campaign.”
M&C Saatchi’s existing production team comprises supremely talented editors, animators and digital production experts, to name a few. Adding to this nucleus of talent, Leighla’s nearly two decades of experience in production and filmmaking is set to launch the Agency’s production capabilities on a new trajectory, with added capabilities, faster turnaround and groundbreaking content on the cards for H2 2021.
Leighla McGregor, Head of Agency Production, M&C Saatchi, added: “M&C Saatchi has a reputation for delivering exceptionally creative and impactful campaigns, and I’m delighted to be joining the team and to be part of this new growth phase. As demands for content shift toward digital, having the ability to react, respond and create in as short a time as possible, to the highest levels of quality, is more pertinent than ever before. Having this team in-house allows us to be agile in our creation, and work even more closely with our clients to ensure exceptional delivery at every turn.”
About Leighla McGregor
Leighla McGregor is a born and bred South African, joining M&C Saatchi as Head of Agency Production. With nearly two decades of experience, Leighla has a history of filmmaking and high-profile production expertise across a broad range of formats, working with brands including Mercedes Benz, Volkswagen and Pepsi.
