Volkswagen launches Brand Attributes Campaign to enhance customer affinity even further

United Arab Emirates, Dubai; July 26 2022 – As a brand that started as the ‘People’s car’, Volkswagen has always focused on people first as a key brand value. The brand value also underpins its brand attributes: comfort, safety, design,…

TishTash Communications Expands with UK Launch

TishTash Communications, the award-winning, independent integrated marketing communications headquartered in Dubai is celebrating its tenth anniversary after a significant phase of growth with further expansion and the opening of its first office…

Introducing the Headline Sponsors for PRCA MENA Digital Awards 2022

3Gem are full service, global suppliers of online market research with in house panels of over 10 Million globally. Operating in an ever-changing global market dynamic, our research teams help brands balance global values with local nuances. Services…

Houbara Partners with carbon management expert, elementsix, to bring authenticity to ESG communications

Dubai, UAE, 6 July 2022: Houbara, an integrated creative and content-driven communications agency, today announced that it has entered into a strategic partnership with elementsix, a Dubai-based carbon management and climate change solutions…

International University Advisory Group: Resource of the Week

The PRCA International University Advisory Group (IUAG) was established in April 2022 to address the enduring gap between academia and professional practice across the global PR and communications industry. Led by Jared Meade and Ana Adi,…

Nearly Two-Thirds of Businesses in the UAE and Saudi Arabia Lack an ESG Framework: ASDA’A BCW Survey

  Exclusive research conducted to mark the launch of OnePoint5, ASDA’A BCW’s new ESG advisory dedicated to the MENA region Dubai, UAE; June 30, 2022: Nearly two-thirds (60%) of businesses in the United Arab Emirates (UAE) and…

FREDERIC SICRE STRENGTHENS APCO WORLDWIDE’S GLOBAL STRATEGIC CAPABILITIES AND INSIGHTS

Frederic Sicre, former managing director and executive board member of the World Economic Forum (WEF), joined APCO Worldwide’s International Advisory Council (IAC) as a senior advisor, Founder and Executive Chairman Margery Kraus announced…

Markettiers MENA Announces Appointment of a new General Manager to further bolster the team

  Mia Esat joins markettiers MENA as its new General Manager for the region MENA’s first dedicated broadcast specialist further strengthens its team by welcoming additional appointments; Account Director and Senior Account Manager …

PRCA MENA visits the Coffee Communications HQ in Dubai, UAE

Dubai, UAE, 17th June 2022: "It was lovely meeting with such a great team of young & talented marketing experts! Thank you Natasha Al Fadhli for having us & we look forward to supporting the continued growth of Coffee Communications…

Cicero & Bernay and 3Gem Research launch MENA CSR Report 2021

Dubai, UAE, 17th June 2022: The UAE and KSA have emerged as regional leaders in the awareness and adoption of corporate social responsibility (CSR) practices based on the findings of the second edition of the MENA CSR Survey Report. The survey…