Entries by prcaadmin

Current Global MENAT adds new hire to Dubai team

Dubai, UAE – [July 24, 2024]: Current Global MENAT, part of Middle East Communications Network (MCN), has added its latest addition to its Dubai team with the appointment of Mai Hajouj as Senior Associate, Integrated Media. Mai joins Current Global from Seven Media where she worked across a range of hospitality, leisure and B2B clients […]

AI and PR – a Powerful Partnership

It’s all changing. PR pros today are applauding the integration of AI into PR services – symbolizing a major shift in the way these services are offered. Let’s take a look at just 3 AI-led capabilities that are influencing the PR industry: 1. Thanks to AI algorithms we can get better intel about consumer behaviours; […]

BPG Group is Hiring!

Job Description PR Account Director We are BPG (Bates PanGulf), one of the region’s leading Integrated MarCom Services agencies, fuelled by a distinctive culture of diversity, integration and innovation. BPG Group comprises multiple world-class specialist practices. Integrated by design, rather than default, BPG Group delivers brand-and business-building ideas, marrying four decades of on-ground experience with […]

BPG appoints Camilla d’Abo as EVP, Comms and Content to drive regional growth

Dubai, UAE; July 4, 2024: Award-winning, integrated agency BPG (Bates PanGulf, part of WPP) has strengthened its senior leadership team to drive a new era of hypergrowth for the agency. Industry veteran Camilla d’Abo has been appointed as Executive Vice President of Communications & Content at BPG UAE. She will assume the role effective immediately, […]

New InfluAnswer Arabia report shows rising activism among MENA influencers with 63% posting more about causes they care about

DUBAI, UAE – 12 JUNE 2024: A new report by Weber Shandwick MENAT offers a nuanced understanding of the region’s dynamic influencer marketing landscape by elevating topics on the minds of MENA’s influencers and providing insights for brands to build stronger partnerships. InfluAnswer Arabia 2024 also offers perspectives on how influencers view the region, technology, […]