Entries by prcaadmin

CFI Appoints Brazen MENA to Drive Communications Across its Trading Portfolio

Dubai, United Arab Emirates, 28th February 2025: Following a competitive pitch, Brazen MENA has been selected as CFI’s strategic partner for all public relations needs. As an award-winning agency, with accolades such as the MEPRA Home-Grown Agency of the Year, Brazen MENA has been entrusted with increasing awareness of CFI’s global trading services, empowering traders, […]

Taiba Investments Appoints Jummar as Communications and PR Consultant in Saudi Arabia

Riyadh, Saudi Arabia – February 26, 2025: Taiba Investments, the leading company in the hospitality sector, has appointed Jummar Public Relations and Communications as its communications and PR consultant in the Kingdom of Saudi Arabia. Under the agreement, Jummar will provide Taiba Investments with consultancy on communications, public relations, campaign planning, content creation, and media […]

Seven Media Launches Seven Digital – Performance Marketing Built for Results

Dubai, UAE, 26.02.2025: Seven Media, the region’s biggest independent PR and communications agency, has launched Seven Digital- a performance-driven marketing agency built to deliver measurable impact, guaranteed reach, and real business growth. A team of newly appointed performance marketers, paid media specialists, UX experts, web developers, and SEO strategists have been brought together to build […]

Al Futtaim Toyota and Lexus Retain Memac Ogilvy as Lead Creative Agency

Dubai, United Arab Emirates, 7 February 2025: Following a highly competitive pitch, Al Futtaim Toyota and Lexus renewed their partnership with Memac Ogilvy as the lead creative agency to deliver strategic campaigns that enhance brand equity, drive commercial growth, and foster authentic audience engagement. Building on a long-term relationship spanning four years with Toyota and […]

Gambit Communications Wins Samsung Gulf PR Tender

Dubai, UAE – February 6 2025: Gambit Communications has been appointed the new PR agency for Samsung Gulf Electronics, following an extensive multiple-agency pitch process. The win sees Gambit take on Samsung’s public relations remit across the UAE, Qatar, Kuwait, Bahrain and Oman, managing PR operations across multiple business units including smartphones, TVs, home appliances […]

PRCA Mena welcomes new member Publsh

Dubai, UAE – 31 January 2025: PRCA Mena – the regional arm of the largest public relations and communications association in the world – is delighted to welcome Publsh as its newest member, further strengthening the region’s growing network of PR and communications professionals. According to its website, Publsh is a full-service experiential agency that […]

“AI Cold War is Here”: are we ready for the AI Race?

After years at the intersection of business, geopolitics, and technology, I see how the DeepSeek release has sparked a vital conversation about the emerging “AI Cold War”. While everyone’s talking about US-China rivalry, the reality is far more complex. What keeps me up at night isn’t the competition; it’s the digital world fragmenting along geopolitical […]

PRCA Mena AI in PR Committee Launches New Survey to Explore the Role of AI in PR

Dubai, UAE – 23 January 2025: The PRCA Mena AI in PR Committee, in collaboration with YouGov, has launched a new survey to explore the transformative role of artificial intelligence (AI) in the PR and communications industry across Mena. The survey, spearheaded by the committee, aims to assess AI awareness and usage, uncover challenges and […]