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Dubai, United Arab Emirates, 7 February 2025: Following a highly competitive pitch, Al Futtaim Toyota and Lexus renewed their partnership with Memac Ogilvy as the lead creative agency to deliver strategic campaigns that enhance brand equity, drive commercial growth, and foster authentic audience engagement. Building on a long-term relationship spanning four years with Toyota and […]
Dubai, UAE – February 6 2025: Gambit Communications has been appointed the new PR agency for Samsung Gulf Electronics, following an extensive multiple-agency pitch process. The win sees Gambit take on Samsung’s public relations remit across the UAE, Qatar, Kuwait, Bahrain and Oman, managing PR operations across multiple business units including smartphones, TVs, home appliances […]
Dubai, UAE – 31 January 2025: PRCA Mena – the regional arm of the largest public relations and communications association in the world – is delighted to welcome Publsh as its newest member, further strengthening the region’s growing network of PR and communications professionals. According to its website, Publsh is a full-service experiential agency that […]
After years at the intersection of business, geopolitics, and technology, I see how the DeepSeek release has sparked a vital conversation about the emerging “AI Cold War”. While everyone’s talking about US-China rivalry, the reality is far more complex. What keeps me up at night isn’t the competition; it’s the digital world fragmenting along geopolitical […]
Dubai, United Arab Emirates, 28 January 2025: Memac Ogilvy announced today that it has been selected by Al-Futtaim IKEA as the lead agency to drive public relations and influence. This significant win, in addition to renewing the creative partnership mandate, positions the agency as the integrated powerhouse to amplify IKEA’s market leadership across the region. […]
Dubai, UAE – 23 January 2025: The PRCA Mena AI in PR Committee, in collaboration with YouGov, has launched a new survey to explore the transformative role of artificial intelligence (AI) in the PR and communications industry across Mena. The survey, spearheaded by the committee, aims to assess AI awareness and usage, uncover challenges and […]
Dubai, UAE – January 21, 2025: PRCA Mena has officially opened registrations for the Young Lions PR Competition 2025, a unique platform for public relations professionals aged 30 and under to showcase their creativity and strategic thinking. This regional competition selects the top team to represent Mena at the Cannes Lions International Festival of Creativity, […]
GEN PLUS Group CEO, Sofia Panayiotaki Predicts the Overlooked Trends Shaping Content Strategy in 2025 Dubai, UAE, 14 January 2025 – As 2025 ushers in a new era of marketing and content innovation, the GEN PLUS Group is at the forefront, offering its key insights into the trends that will redefine how brands connect with […]
Dubai, UAE – 13 January 2025: Current Global MENAT, part of Middle East Communications Network (MCN), has announced the appointment of Luanne D’Souza as Account Director. With over a decade of experience, Luanne brings a wealth of expertise in creating award-winning social-first campaigns for brands like Rolls-Royce, Amazon Prime Video, Al- Futtaim Automotive and Marriott Bonvoy. […]
The PRCA has appointed Sarah Waddington CBE as CEO in an interim role until June 2025. Waddington is a professional advisor and non-executive director with Wadds Inc., co-founder and director of Socially Mobile and a former president of the CIPR. She has been a member of the PRCA Board since September 2023 and has been […]
