Entries by Harry Gardiner

The Ultimate List of Middle East Podcasts

It’s no secret that the podcast scene in the Middle East is booming! Aptly enough – given the Middle East’s rich history that is steeped in oral tradition. Have you ever met an Arab who doesn’t love a good story? Talkwalker Quick Search: 186K mentions of podcasts in the MENA region since the beginning of […]

Writing for editors – thought leadership content development tips and tricks

As content creation specialists, we regularly write thought leadership articles and opinion editorials on behalf of our clients, which we pitch to relevant magazines. Usually, these articles are developed exclusively for a particular channel or title, and the likelihood of publication agreed with the editor prior to us creating them. Assuming this pitch process has […]

Middle East events that every marketer should know about

Where you’re the new kid on the marketing block or a veteran on the lookout for new tips and tricks to up your game, attending events is a surefire way to keep up. Talkwalker compiled a comprehensive calendar of digital marketing events happening in the region in 2019 and 2020. Why attend digital marketing events? […]

PRCA MENA welcomes Atteline as its newest members

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), has announced PR firm Atteline as its newest member. Atteline is a fashion, beauty, and design PR agency headquartered in Dubai, UAE. Leveraging global experience, regional insight, and local expertise, Atteline package, protect, and propel brands across the consumer […]

Inayat, the youngest member to join PRCA MENA Regional Board

Public Relations and Communications Association (PRCA) has announced the line-up of its inaugural regional board. Abdulrahman Inayat, co-founder of W7Worldwide, Marketing Communications Consultancy Agency, has been elected to be a member of the PRCA’s Regional board.   “The regional board is comprised of leaders and experts in the Public Relations and communications industry from around […]

4 ways to win at influencer marketing

By: Lama Abdelbarr   According to Talkwalker’s influencer marketing survey, 69% of respondents ranked influencer marketing as a strategic priority for 2019. That’s no surprise, given that influencer marketing has been proven to deliver 11 times higher ROI than traditional forms of digital marketing. If it’s done right. That’s why we put together some key guidelines […]

PRCA MENA Announces Regional Board

PRCA MENA today announced the composition of its inaugural Regional Board. With senior agency and in-house leaders from across the MENA region, the Regional Board will set the strategic direction of PRCA MENA as the organisation continues its expansion plans. The Regional Board is composed of:   Myrna Abou Mrad The Full Circles, Lebanon   […]