Winners Of PRCA MENA Digital Awards 2020 Announced
Dubai, United Arab Emirates 17 December 2020:
The second annual PRCA MENA Digital Awards celebrated last night the best in digital PR and communications across The Middle East and North Africa.
In a free socially distanced event at Jumeirah Zabeel House, Dubai, the night was an opportunity for the industry to recognise the truly great work that took place across the region during a difficult year.
The awards, sponsored by 3Gem, was hosted by Tom Bushell, from the Coca Cola Arena. And of course, thank you to our amazing panel of Judges who had the nearly impossible task of selecting this year’s finalists. We couldn’t have done it without you.
The night’s big winners were Hill+Knowlton Strategies winning ‘Best Use of Video in Campaign’, ‘Best Use of Social Influencers in a Campaign’, ‘Best Social Media Campaign’. Weber Shandwick MENAT took home the award for ‘Digital Team of the Year’ and Khaled Rashed AlShehhi, Executive Director of Production and Digital Communication Sector, Ministry of Cabinet Affairs, Public Diplomacy Office – UAE won Digital Professional of the Year and Joanne Walker, Seven Media was Highly Commended for the Digital Professional of the Year award.
Hayley Clements, General Manager PRCA MENA, said
“Congratulations to all our winners – I couldn’t be prouder. Last night was a wonderful opportunity for our industry to come together (socially distanced) free-of-charge to celebrate the outstanding digital work we have seen across our region this year. We’ve all missed that face-to-face connection with our PR colleagues and peers, so it was great to have that back.”
The full list of winners can be seen below:
Best Use of Reporting and Measurement in a Campaign
Winner
Cicero & Bernay Public Relations – Nissan Sunny Programmatic PR Launch
Best Use of Video in a Campaign
Winner
Hill+Knowlton Strategies – Diriyah Season
Highly Commendable
APCO Worldwide – Democrance
W7Worldwide – Helps Underprivileged Families and Orphans during Ramadan
Best Use of Social Influencers in a Campaign
Winner
Hill+Knowlton Strategies – Gamers Without Borders
Highly Commendable:
Gambit Communications – The Ritz-Carlton
Atteline – Aura and Leem COVID-19 Campaign
Best Use of Paid Media in a Campaign
Winner
RAW Agency – Al Ansari Exchange
Best Performance in a Digital Campaign
Winner
The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box
Highly Commendable:
Hill+Knowlton Strategies – Huawei Live Sale
Best Social Media Campaign
Winner
Hill+Knowlton Strategies – Instagram – #MonthOfGood
Highly Commendable
The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box
Best Use of Content Marketing in a Campaign
Winner
BPG Group – Deezer
Highly Commendable
Weber Shandwick MENAT – Epson Entrepreneurs
Best Digital Marketing Campaign
Winner
Seven Media – Together We Are Good And The UAE Response To Covid
Highly Commendable
The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box
Digital Team of the Year
Winner
Weber Shandwick MENAT
Highly Commendable
Hill+Knowlton Strategies
Digital Professional of the Year
Winner
Khaled Rashed AlShehhi – Ministry of Cabinet Affairs, Public Diplomacy Office – UAE
Highly Commendable
Joanne Walker – Seven Media
Best Digital Journalist/Blogger
Winner
Natasha Hatherall-Shawe – #CovidDiaries
For further details, contact Hayley.clements@prca.mena.global
About the PRCA
The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications.
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.
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