Taiba Investments Appoints Jummar as Communications and PR Consultant in Saudi Arabia

Riyadh, Saudi Arabia – February 26, 2025: Taiba Investments, the leading company in the hospitality sector, has appointed Jummar Public Relations and Communications as its communications and PR consultant in the Kingdom of Saudi Arabia.

Under the agreement, Jummar will provide Taiba Investments with consultancy on communications, public relations, campaign planning, content creation, and media relations management.

Taiba Investments is a leading company in the hospitality sector in the Kingdom, with an extensive and diverse portfolio of about 40 properties, including hotels, residential communities, commercial plazas, and over 7,700 keys. A number of additional projects are in development. Taiba also owns major brands in the hospitality sector in the Kingdom such as Makarem, Dur Communities, Al Aqeeq Hotels, and Nur by Makarem, in addition to partnerships with international hotel operators such as Hilton, Marriott, InterContinental, and Accor.

In 2024, Taiba Investments marked a major milestone in its strategic expansion plan by acquiring Dur Hospitality to become one of the largest hospitality companies in the Kingdom. The merger has helped to establish the Taiba brand in Riyadh and other cities, including Makkah, Madinah, Jeddah, Al-Khobar, Tabuk, and Jubail.

Jummar PR & Communication is a Saudi public relations consultancy firm, with an elite group of professionals in communication, media, crisis management, content development, media monitoring, and data analysis. Since its establishment in 2021, it has succeeded in expanding its portfolio of clients to include government entities and companies in different sectors, including aviation, hospitality, AI, fintech, real estate, media, education, energy, and entertainment.