Prince Sultan University and Ruder Finn Launch Executive Training Program to Develop Saudi Communications Talent for Vision 2030
Prince Sultan University and Ruder Finn, a global integrated marketing and communications consultancy, have announced the launch of Ruder Finn’s Executive Training Program in Saudi Arabia, building on nearly 50 years of the firm’s proven training track record in North America and other key global markets. The initiative is designed to equip the next generation of Saudi public relations and communications professionals with future-ready skills that support the ambitions of Saudi Vision 2030.
The inaugural cycle will run from January 7 to January 21, 2026, as an intensive three-week annual program hosted in Riyadh. The curriculum combines interactive workshops, case-study analysis, and hands-on project development, enabling participants to translate classroom learning into real-world communications practice tailored to the Saudi market.
Participants will gain a deeper understanding of modern communications disciplines, including strategic storytelling, digital and social media, issues management, and stakeholder engagement, all aligned with global best practices and adapted to local cultural and market dynamics. The program is designed for high-potential graduates and early-career professionals seeking to build a strong foundation in communications and public relations.
Commenting on the initiative, Sophie Simpson, Managing Director of Ruder Finn Atteline MENA, said: “Our collaboration with Prince Sultan University marks an important step toward shaping the future of the communications sector in the Kingdom. The program provides students with direct access to global expertise and helps bridge the gap between academic learning and professional practice, empowering them to begin their careers with confidence and creativity.”
At the conclusion of the program, outstanding participants will be recognized during an official ceremony, with top performers considered professional opportunities within Ruder Finn as part of a structured pathway into the job market. This pathway aims to enhance employability and nurture a pipeline of Saudi communications talent ready to contribute to the Kingdom’s evolving media and corporate landscape.
Ruder Finn Atteline, dually-headquartered in Riyadh and Dubai, is the MENA arm of the Ruder Finn group, one of the world’s largest independent global communications and creative agencies with over 75 years of experience. Specialising in the Consumer and Corporate Communication Divisions, the integrated agency supports household brands and disruptive entrepreneurs with nearly a decade of expertise in strategic public relations, reputation management, and brand positioning.
Through its proprietary RF Tech Lab, an analytics and emerging technology incubator, Ruder Finn Atteline harnesses advanced data science, machine learning, and AI capabilities to address complex business challenges. The agency’s integrated approach combines these technological innovations with strategic storytelling through its Content and Digital arm, delivering campaigns that shape culture. Distinguishing itself by being “big enough to influence but small enough to care,” Ruder Finn Atteline takes on clients as selectively as they are chosen while maintaining a rooted long-term vision and the belief that “culture eats strategy for breakfast.”
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Ruder Finn Atteline
Phone: +971 4 368 2571
E-mail: marketing@ruderfinnatteline.com
