PRCA Mena News: PRCA MENA NAMED OFFICIAL CONTENT PARTNER AT SEAMLESS MIDDLE EAST 2025

Dubai, UAE – 8 May 2025 – PRCA Mena is proud to be the official Content Partner at Seamless Middle East 2025, the region’s leading event for innovation in fintech, marketing, and e-commerce, taking place from 20–22 May at Dubai World Trade Centre.

As part of this high-impact partnership, PRCA Mena will host a dedicated panel discussion titled:

AI in PR: Smarter Strategies or the End of Creativity?

Date: 20 May 2025
Time: 2:20 PM – 3:00 PM
Location: Dubai World Trade Centre

Moderated by:

  • Caroline Dickin, MPRCA – Joint Managing Partner, Cosmopole Consultancy

Panellists:

  • Imad Lahad, MPRCA – Vice-Chair, PRCA MENA Advisory Board; Global Chair, AI & Intelligence, APCO
  • Laureline Schwarz, MPRCA – Head of Global Corporate Communication, Al-Futtaim Automotive – الفطيم للسيارات
  • Loretta Ahmed, MPRCA – Founder & CEO, Houbara Communications
  • Louay Al Samarrai, MPRCA – Managing Director, Active (Digital. Marketing. Communications)
  • Udit Sagar Pathak, MPRCA – Director, Media Mantra MENA

PRCA Mena members are eligible for a limited number of VIP passes on a first-come, first-served basis. To request a pass, email communications@prca.mena.global.

This partnership underscores PRCA Mena’s continued commitment to shaping the future of communications in a tech-driven world. Join us to support our members on stage, connect with the region’s most innovative minds, and explore the future of digital commerce.

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