PRCA MENA Awards Shortlist 2018

We are delighted to announce the full shortlist for the PRCA MENA Awards 2018.

Campaign Categories:

Regional Campaign of the Year

  • Brazen – Wadi shops for success
  • Matrix PR – Face It All With Himalaya
  • Seven Media – Abu Dhabi  Formula One Grand Prix
  • Seven Media – Image Nation
  • Shamal Communications – Arabian Travel Market

Crisis Communications

  • Instinctif Partners – Tadawul Brings International Crisis Management to Saudi Arabia
  • Weber Shandwick – Beef Nation
  • Weber Shandwick – FAB Merger

Results on a budget

  • Active DMC – Les Mills: Launching the Middle East’s First VR Workout
  • Fleishman Hillard – Alcatel A5 LED Launch
  • Markettiers- IMG Worlds of Adventure – ‘Dino Time’
  • Q Communications – First Emirates EVRT Drives UAE Towards Sustainability
  • Seven Media – Ras Al Khaimah Recycling
  • Weber Shandwick  – Children’s National

Media Relations

  • BPG Cohn & Wolfe -HMD Global – Nokia 8
  • Brazen – Brazen Gets Behind the Wheel with Careem
  • Edelman – Black Tap – Dubai Launch
  • Grayling – DoubleTree By Hilton – World Kindness Day
  • Jotun – Making Traditional Trendy
  • Action Global Communications & RAKTDA – Jebel Jais Via Ferrata Season Launch
  • Seven Media – Novo Cinema’s
  • Weber Shandwick – Yas Island

Integrated

  • Imdaad- FMEXPO
  • Impact Porter Novelli – Centerpoint Family Clock
  • Hill+Knowlton Strategies – Arla Brand Launch
  • Jotun – Jotun Colour Trends 2017
  • Marriott – Ramadan with Marriott
  • Matrix  PR – Himalaya
  • Seven Media – Manchester City Football Club
  • Weber Shandwick – National Housing Loans ‘Our Home, Our Design’

Influencer Relations

  • BPG Cohn & Wolfe – Hotels.com #tasteofexploring
  • Edelman – City Walk – A Stylish Affair
  • Hill & Knowlton – #MyPorscheDXB
  • Jotun – Launch of Royal Velvet & Wonderwall
  • Matrix – #fashionblossoms Spring Summer 2017
  • Seven Media – Rolls Royce
  • Yardstick Marketing -Glamazle.com  #theglamsoiree

Game Changer

  • Edelman – SYFY- Channel Zero, No Ends House TV Series Launch
  • Hill & Knowlton – HSBC’s sponsorship and stunt launch in support of the Abu Dhabi HSBC Golf Championship
  • LG-One – LG Signature Launch
  • Markettiers – IMG Worlds of Adventure – Dino Time
  • Seven Media – Barasti #BringGeorgeHome
  • Weber Shandwick – Beef Nation

Digital

  • BPG Cohn & Wolfe – Hotels.com #tasteofexploring
  • IBM – The Rhino Internet of Things Story – A Social First PR Activation
  • Markettiers – IMG Worlds of Adventure – Dino Time
  • Q Communications – Living the VOSS Lifestyle
  • Seven Media – Barasti #BringGeorgeHome
  • Weber Shandwick – McCafe

B2C

  • Brazen – Brazen Gets Behind the Wheel with Careem
  • Edelman – Rainbow Milk Shadow Mom
  • Hill & Knowlton – Arla Brand Launch
  • Hill & Knowlton – Reebok Floatride
  • Jotun – Bring a colourful world home
  • Seven Media – Abu Dhabi Formula One Grand Prix
  • Toh – Monte Carlo Societe Des Bain de Mer (Monte Carlo SBM)
  • Weber Shandwick – Beef Nation

B2B

  • BPG Cohn & Wolfe – Booz Allen Hamilton
  • IBM – The Rhino Internet of Things Story – A Social First PR Activation
  • In2 Consulting – The Arabian Hotel Investment Conference 2017 (AHIC 2017)
  • Oracle – VAT in the GCC
  • Toh – Boom Supersonic – Heralding the new jet age
  • Yardstick Marketing – RSM a tax and auditory firm, prepping itself for VAT

Individual and Team categories:

Rising Star

  • Active DMC – Lauren Brush
  • Brazen – Jennifer Love
  • Grayling – Dhaliya Zankawi
  • Weber Shandwick – Angelina Hedra
  • Weber Shandwick – David Willett
  • Weber Shandwick – Vivianna Vilasmil

PR Leader

  • Lucy O’Brien – Fleishman Hillard
  • Matt Slater & Gregg Fray – Seven Media
  • Anishkaa S Gehani – Yardstick Marketing

In- House Communications Team

  • DTCM
  • Dubizzle
  • IBM
  • RAKTDA

Small Agency of the Year

  • Brazen
  • Instincif Partners
  • Markettiers
  • Matrix
  • Plus 1 Communications
  • Yardstick Marketing

Large Agency of the Year

  • Fleishman Hillard
  • Seven Media
  • Weber Shandwick
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