PRCA Mena AI in PR Committee Launches New Survey to Explore the Role of AI in PR

Dubai, UAE – 23 January 2025: The PRCA Mena AI in PR Committee, in collaboration with YouGov, has launched a new survey to explore the transformative role of artificial intelligence (AI) in the PR and communications industry across Mena.

The survey, spearheaded by the committee, aims to assess AI awareness and usage, uncover challenges and identify opportunities for innovation within the industry. The insights gained will serve as a foundation for shaping strategies and best practices that empower professionals to embrace AI effectively and responsibly.

“This is an incredibly timely initiative as AI continues to redefine the way we approach communications,” said Conrad Egbert, Head of PRCA Mena. “The survey will help us better understand how professionals are engaging with AI, the challenges they face, and how we can drive the adoption of ethical, effective, and innovative AI solutions.”

Imad Lahad, Chair of the PRCA Mena AI in PR Committee, commented:

“Artificial intelligence has already begun transforming industries, and PR is no exception. This survey will not only provide valuable insights into the current state of AI adoption but also guide actionable steps for integrating AI into PR practices, ensuring the industry’s evolution aligns with global standards.”

To participate in the survey, visit: https://start.yougov.com/refer/vgpfgT2GyxMh8m