PRCA and IABC sign agreement for cooperation across EMENA

The PRCA has signed a Memorandum of Understanding for mutual cooperation with the International Association of Business Communicators (IABC) across the EMENA region.

The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organisational effectiveness through strategic communications. Established in 1970, IABC serves members in more than 70 countries for networking, career development and personal growth.

The agreement between the two bodies will include the co-promotion of events where suitable to members of each organisation; engagement in each other’s events whenever appropriate; and shared discounted prices for members of either organisation for events and other activities. The organisations are also planning the provision of a rebate offering for their major events.

Francis Ingham MPRCA, Director General, PRCA, said: “We are very pleased to forge this new relationship with IABC, an association which provides a hugely important role within the global business communications community.

“The PRCA and IABC share many values, not least the importance of raising standards in professionalism and ethics, and I look forward to working closely with them this year.”

Alex Malouf, Regional Chair, IABC EMENA, said: “The PRCA has done much to promote the importance of communications as a strategic function globally. There’s much we can achieve by collaborating on issues that we both care about, such as education, ethics and professionalism. This agreement will deliver more benefit for both our members across the region.”