Date/Time
Date(s) - 18/09/2018
9:00 am - 1:00 pm
Location
Dubai
Summary
Including SEM into your digital marketing strategy is becoming even more important with all the competition out there in the region. It also enhances your SEO and has proven metrics to increase conversions & ROI. It is extremely important to have a good understanding of the Google Ad’s tool as well as the planning strategy throughout to ensure your adverts and budget are used wisely and effectively
· Target market & locations strategy
· Digital optimisation strategy to enhance your campaigns
· Google Ad’s guidelines & requirements
· Advert copy writing & creative best practices
· Using the Google Ad’s tool
· Copy adverts, display adverts and targeted adverts
· Setting up conversions & goal tracking
· Reporting to increase ROI
How Delegates Benefit
Attendees will learn how to target Google advertisements to likely prospects using a range of adverts available. As well as advert planning, correct set-ups within the tool and strategy – the set-up of goals and conversions is also essential for your analytics to ensure all activity is measured accurately.
Who Should Attend
· Marketing managers
· Account managers
· Digital marketing managers
· Anyone who wants to get an understanding of the Google Ad’s tool & SEM
Trainer: Dawn Kubicek
