Date/Time
Date(s) - 16/10/2018
9:00 am - 1:00 pm
Introduction
Social Media is one of the most sought-after digital channels in the region and globally – so having a comprehensive social media business strategy is vital to achieving holistic engagement. Digital channels covered shall include Instagram, Facebook, Linked-in and YouTube starting from the planning and implementation – right up to the analysis and tracking ROI.
- Target market, locations & social media business strategy
- Growing your data, followers, and engagement
- Using advertising techniques to reach new customers
- Social Media planning, a tone of voice, and content for different platforms
- Social Media tools and apps (3rd party)
- Website and sales funnel optimisation
- Video requirements and creation
- Testing and optimisation
- Reporting and conversion tracking set-up for business
How Delegates Benefit
Attendees will learn how to streamline their efforts to the winning platforms for their business and how to increase followers, engagement, and conversions. Advertising has a big role to play so an optimised creative and content strategy is a priority on all social media channels. Business goal conversions set-up to track ROI shall also be covered.
Who Should Attend
- Marketing managers
- Account managers
- Digital marketing managers
- Anyone who wants to get an understanding of how to maximise social media
Trainer: Dawn Kubicek
