PR Agency Finances for Account Managers

Event Overview

The workshop suggests how team leaders can make a contribution to their agency’s finances by keeping a close check on over-servicing and negotiating more effectively with clients whose demands exceed their service allocation.

Who it’s for: account managers and other team leaders who do not have a background in finance or accountancy.

What they will learn: they will become more familiar with the basics of agency finances and able to play a more effective part in managing their team’s contribution to the agency’s P&L.

Summary:

This webinar provides client-facing team-leaders with an understanding of the financial machinery of public relations and public affairs consultancies.

It explains how income in its various forms must cover HR costs and OPEX in order to maintain positive cash flow. It describes in detail the elements which make up HR and OPEX and explains accountancy terminology.