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Date/Time
Date(s) - 07/06/2023
1:00 pm - 2:00 pm


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If you have anxiety at the number of AI apps that are appearing on your social media feed, that you don’t know how to use even the most simple text-to-image generators effective, or wondering where you can learn more or educate your staff, then we have two words – DON’T PANIC!

We are delighted this month to share an academic study from lecturers in robotics and media at Middlesex University Dubai. They have been conducting an intense study of the latest Apps with a complete beginner journaling their first steps with guidance of an A.I. expert. Join this PRCA MENA webinar on June 7 as Stephen King MPRCA and Judhi Prasetyo share their journey and offer predictions on where A.I. will go next!

Event Type: Webinar

Date: Wednesday, 7th June

Time: 1:00 PM – 2:00 PM GST

Address: Register Here

Trainers: Stephen King MPRCA, Senior Lecturer in Media and Judhi Prasteyo Senior Lecturer in Computing, Engineering and Informatics at Middlesex University

Summary:

This novel study examines claims made across contemporary media channels that generative artificial intelligence can be used to develop educational materials, in an experiment to develop a new course for advertising, PR and branding professionals.

A collaborative auto-ethnography is employed to explore the experiences of a university lecturer engaging with generative AI for the first-time using tools recommended by social media influencers. The outputs of the research include a three-week journal captured using Microsoft OneNote and a three-episode podcast series recorded using an AI-powered podcasting application, Descript. The lead researcher used Chat GPT, Agent GPT, Tome, SlidesAi.io, and Asana in the attempt to create a module narrative, lecture content, and workshop activities for adult learners (18 years and above).

The researchers were able to develop acceptable outlines for module narratives and workshop activities using generative AI. However, in their experience, the current tools did not support the generation of rich teaching support content: teaching slides and accurate, detailed lecture notes. However, the ease and rapid speed in which narratives can be developed and marketed raises concerns about unethical facilitators and trainers selling online courses to vulnerable communities.

About the Trainers: 

Stephen King:

King is an experienced practitioner and lecturer with over 15 years’ experience working for global PR firms managing campaigns across Europe, the Middle East and Africa. He is also an esteemed member of the PRCA International University Advisory Group.

In 2020 he received the Middlesex One Award for Outstanding Contributions to Putting Students First, and an Innovation Award for his work with the Middlesex Careers and Employability Services team. He has also been recognised by the communications industry being named one of Provoke Media’s most innovative communicators in EMEA for 2020-21, and for successfully leading the accreditation process for Middlesex’s Advertising, PR and Branding programme to IAA (International Advertising Association) standards.

He is a Senior Fellow of Advance HE in the UK, holds masters degrees in both Higher Education, and Global Governance and Sustainable Development from Middlesex University and a bachelor’s degree in Advertising and Marketing from Lancaster University. He is also a Member of the European PR Educator and Research Association (EUPRERA), the Public Relations and Communicators Association (PRCA) and International Advertising Association (IAA).

Judhi Prasetyo:

For the past 25 years, Judhi has been providing both services in the information and communication field to various verticals including government entities and law enforcement agencies in more than 15 countries. His area of expertise ranging from IT Security and Cyber-defense, Radio Frequency Identification (RFID), Wireless Communication, Embedded System, Computer Programming, Robots Building, to Business Processes & Project Management.

Judhi received a Master of Science in Engineering Management Degree with Distinction from Middlesex University Dubai, and has been a member of Middlesex University Dubai teaching team since 2017.