Account Management – Face-to-face

Date/Time
Date(s) - 08/03/2018
9:00 am - 1:00 pm

Location
Dubai

To have a successful career in PR, developing proficiency with the day-to-day activities is only half of the job; learning how to successfully manage a client account is a vital piece of the pie. From handling different personalities, to resource management and negotiation, a good PR/client relationship depends on a wide range of organizational and interpersonal skills.

During this half-day workshop, the techniques of account management will be analysed and discussed, with plenty of tips, case studies and activities involved.

What Delegates Learn

• What is account management and what does it involve
• Assessing a client to determine the right management style
• Responding and adapting to various personalities
• Managing expectations
• Effective time and resource management
• Understanding difficulties and tensions in the client relationship, and finding resolutions
• The negotiation process, from pitching ideas to agreeing on scope
• A little goes a long way – the extras that make a difference
• The role of trust

How Delegates Benefits

• Understanding the dynamics involved in a PR/client relationship
• Increased agility in handling the various aspects of account management
• Creative problem solving skills
• Ability to lead a negotiation discussion to end up with a mutual agreement
• How to manage time and resources effectively
• Developing a strategy to build and grow the relationship

Who Should Attend

• Account managers eager to enhance their skills
• Senior account executives looking to make move up to a managerial position
• PR professionals facing challenges with difficult PR/client relationships

Type: Face to Face

Trainer: Rebecca Jarvest

Bookings