PR 101 – Face-to-face

Date/Time
Date(s) - 22/05/2018
9:00 am - 1:00 pm

What is public relations? How does it work and what does it take to succeed? From recent graduates and new recruits, to experienced professionals moving into a new role that requires an understanding of PR, this training session aims to provide a comprehensive introduction to the industry. Starting with a look at the differences between PR and other communications disciplines such as advertising, PR 101 will present the tools and everyday activities involved in the profession alongside case studies and opinion from industry experts.

What Delegates Learn

• Understanding of the PR industry and its relationship to other communications disciplines
• What PR can (and cannot) do for a brand
• The PR process step by step, from communications audit to strategic planning and tactical rollout
• The tools and techniques at the disposal of a PR professional
• The principal of storytelling and why it matters
• How social media is changing PR

How Delegates Benefit

• Knowledge of the PR industry at large
• Ability to define public relations as a practice
• Understanding of the basic activities involved in the day-to-day work of a PR professional
• Increased awareness of the various benefits of PR and some of the most important ways in which it can support brands and businesses
• Identifying change within the industry provoked by digital and social media
• Capacity to work more fluidly with and/or within a PR agency/department

Who Should Attend

• Students and recent graduates with an interest in careers in PR
• PR Agency interns and junior executives
• Professionals moving into a role that involves PR
• Business leaders and enterpreneurs looking to understand how to best utilize PR

Type: Face to Face

Trainer: Rebecca Jarvest MPRCA

Bookings