Current Global MENAT revs up its portfolio with Retro 9

Dubai, UAE, 25 February 2026: Retro 9, the specialist automotive brand dedicated to the meticulous restoration and refinement of premium segment cars, has appointed Current Global MENAT as its PR partner across the GCC.

Current Global MENAT will lead Retro 9’s external communications, delivering an earned-first strategy rooted in storytelling, craftsmanship and cultural relevance. The partnership will spotlight Retro 9’s rare approach to the restoration of iconic classic cars, its uncompromising standards of quality, and its deliberately limited output across key regional markets.

Working with an extremely selective roster of classic models, Retro 9 operates as a modern-era automotive house grounded in heritage. Every vehicle undergoes an intensive, detail-driven process designed to honour the original engineering, while subtly enhancing performance, finish and drivability to meet modern luxury expectations.
Retro 9 speaks to a discreet global audience of collectors and enthusiasts who value authenticity over scale, and rarity over replication. Each vehicle is not simply restored but carefully reimagined as a timeless statement of heritage.

Peter Jacob, Managing Director, Current Global MENAT, said: “Retro 9 is built on a genuine love for classic cars and a deep respect for the craft behind them. Every restoration is approached with patience, precision and pride, balancing automotive history with modern craftsmanship.

What stands out just as much is a team that understands the value of storytelling and the role PR can play in building long-term brand equity, not just short-term visibility. We’re excited to partner with a passionate local business that sees communications as an integral part of its growth journey and to help bring its story to the region’s discerning collectors and automotive purists.”

Danial Mausoof, Founder of Retro 9, said: “Retro 9 was conceived as an automotive house, not a traditional restoration business. As we move the brand to the next phase, Current Global will play a key role in helping us tell that story thoughtfully, with the depth and restraint it deserves.”