17 for 2017: Top Tips
News2017 will be the year of consolidation in terms of communications, customer-centricity and capital expenditures. My topline predictions for the regional communications industry for 2017 are as under:
Doing less but doing it well
Consultancies…
17 for 2017: 3 key things
News2016 will perhaps be remembered as the year of the unexpected – political, economic, even sports… we have learned that the only thing that you can anticipate is that things will evolve and shift over the next 12 months.
With 2017 bringing…
17 for 2017: Trends in a nutshell
NewsThe Greek philosopher Socrates once quoted: “The secret of change is to focus all your energy, not fighting the old, but on building the new”. This is a sentiment that applies to our rapidly changing industry which has had to evolve and…
17 for 2017: Clutter-busting content for the New Year
NewsThe blurring lines between marketing, PR and social media, which have characterised the communications business over the past 12 months, look set to shape the outlook for 2017. Companies have a larger-than-ever mix of earned, paid and owned…
17 for 2017: Predictions for PR and communications for 2017
News2016 has been a year of flux for the MENA landscape. From influencers growing their followers, to long established radio stations and print publications sadly closing their doors and the likes of Expo 2020 live streaming its logo launch onto…
17 for 2017: The year of digital
NewsThe received wisdom in PR has it that print media is the only thing that counts in the Middle East and North Africa. If you’re not in the print edition then, as far as clients are concerned, it doesn’t count.
But is that wisdom accurate?
Study…
Top 5 PR and Communications Hacks You Need to Follow in 2017
NewsFrom mobile video explosion to emerging social media platforms, like Instagram Stories and Snapchat, 2016 has bought a content-related revolution that has changed the landscape of the public relations industry in the UAE. And just as communications…
17 for 2017
NewsLooking back on 2016, it’s difficult to remember more uncertain times. Life in a PR agency certainly always has more than its fair share of ups and downs, but this year it has felt harder than usual to predict and anticipate what exactly is…
17 for 2017: ME, MYSELF AND AI
NewsAs we look ahead to the trends impacting communications in 2017 the need to get personal has neer been greater. New frontiers of individualization put people at the heart of tailored and connected products and services and generation Z comes…
PRCA MENA and Instinctif Partners launch training academy
NewsPRCA MENA is pleased to announce that it is partnering with Instinctif Partners for the launch of its own training academy.
The CPD-accredited programme includes both face-to-face training in the region as well as webinars and will be overseen…
